The new Apple MPP and its impact on Email Marketing

Apple MPP
Published: Oct 22, 2021 | Updated: May 10, 2022 by ContactPigeon in Ecommerce

In September 2021, Apple launched its new privacy functionality embedded in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. This update includes the notorious Apple MPP (Mail Privacy Protection), a feature destined to alter Email Marketing practices as we know them. In this article, we will analyze thoroughly the changes this new development brings and propose alternative ways to adapt your email marketing strategy to the new reality. What does the new Apple MPP include and how will it work In order to fully understand how this policy will define email marketing, first, let’s take a deep dive into

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Email Deliverability Best Practices in 2024

Email Deliverability Best Practices
Published: Mar 29, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

The invention of email is undeniably one of the most noteworthy innovations in the history of business communications, allowing companies from anywhere in the world to reach out to potential customers at little to no cost. But the meteoric rise of email created some real pitfalls that may not be readily apparent to the average user. In a previous post, we covered 5 simple email deliverability best practices while in this post, we discuss this sole key metric defining the success of email marketing with an updated list of email deliverability best practices for 2023. What is Email Deliverability? One

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