Halloween Statistics and Facts Every Retailer Should Consider (2024 Update)

halloween statistics
Published: Oct 4, 2023 | Updated: Oct 25, 2024 by Charalampos Nikas in Ecommerce

The spirit of Halloween should include bewitching themes, ghoulish vibes, jack-o’-lanterns, and costumes. However, besides being a fascinating and thrilling holiday, Halloween is also a very profitable event for retailers and eCommerce businesses. According to NRF, in 2024, Halloween spending is projected to reach $11.6 billion. To understand the tricks of the trade and lead their brands to soaring success, retailers should consider the latest seasonal trends, in this case, Halloween. The best way to get the hang of consumer behavior and shopping habits is through data and information offering guidance for future decisions. This blog post delves deep into

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20 Creative Halloween Retail Promotion Ideas

Halloween retail promotion ideas-2021
Published: Sep 28, 2021 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce

In 2020, even amidst the Covid-19 pandemic, Halloween expenditure held its ground proudly with the overall spending in the United States alone reaching the amount of 8 billion USD.  Statistics continue to impress even across the Atlantic, with 49% of the UK population being invested in Halloween, spending every year their hard-earned money on holiday paraphernalia. Impressively, these numbers make it abundantly clear that neither the apocalypse nor any other hardship is enough to keep customers from celebrating their favorite holidays. As a result, taking into consideration every retailer’s need for inspirational campaigns, we took the time to gather for

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