The eCommerce Nurture Campaign Best Practices for 2024 (that work)

eCommerce Lead Nurturing Emails Best Practices
Published: May 24, 2018 | Updated: Jan 8, 2024 by ContactPigeon in Marketing Automation

If you’re in any kind of online business today, you should know about the importance of nurture campaigns in eCommerce and the best practices on how to design successful nurturing sequences. Why? The reason is simple. In the landscape where competition is just one search or clicks away, rarely do a business score a sale on the first outreach or visit session. Or the second. But with a consistent lead nurturing strategy, you can turn the corner for your marketing efforts. A DemandGen report showed that 4%-10% higher response rate when measured against solitary email campaigns. Ecommerce owners and marketers, even those

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The Starter Guide to Ecommerce Marketing Campaign Automation: Lead Nurturing

Marketing campaign automation - Lead Nurturing
Published: Aug 17, 2017 | Updated: Feb 4, 2021 by Joyce Qian in Marketing Automation

2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. Unless you sell magical elements or proclaim to be a wiz in online marketing, chances are, a good majority of your online visitors don’t convert immediately. Acquiring leads and turning them into customers requires a gradual process. This process, also known as lead nurturing, can not only bring customers but also increase the overall customer lifetime value. In eCommerce, you can tap into the power of marketing campaign automation for leads nurturing to win conversions in the long run. Today, we will cover the key Marketing Automation scenarios

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