Study: How Do Millennial Shoppers Behave on Black Friday & Cyber Monday?

How Millennial Shoppers Behave on Black Friday & Cyber Monday
Published: Nov 22, 2017 | Updated: Jul 30, 2024 by Joyce Qian in Ecommerce

This year, 20% of Millennial shoppers won’t make a single holiday purchase in a brick-and-mortar store. Instead, they will likely continue escalating an unstoppable national trend toward e-buying by holiday shoppers. Dollars spent online already outpace those spent in retail stores during this Christmas shopping season. According to the National Retail Federation, 154.4 million shoppers bought products on the Thanksgiving/Black Friday weekend in 2016. Of those, 108.5 million shopped online while 99.1 million shopped in stores.   Nearly half of Black Friday and Cyber Monday are Millennial Shoppers  Millennial shoppers love Black Friday and Cyber Monday. 2016 Black Friday sales buried 2015 numbers

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Why Email Marketing is the Best Way to Reach Millennials [Infographics]

Email marketing for Millennials
Published: Aug 22, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, particularly email marketing: Millennials. Millennials, also known as Generation Y, are those who reached adulthood during the earliest years of the 21st century (while the exact years demarcating the generation are disputed, several historians believe that Millennials are individuals that were born between 1988 and 2004). Since Millennials were born after the dawn of the computer age, they are accustomed to consuming most of their

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