Savvy marketers know that the boom of eCommerce is setting market trends for online retailers. The influence of the annual growth of eCommerce is perhaps best illustrated by recent statistics. In 2017, global e-retail sales reached 2.3 trillion U.S. dollars, of which, retail eCommerce accounted for 10.2% percent. The shift to online retailing is only accelerating, while new computing trends such as predictive modeling and AI introduces unique shopping experiences for consumers that are ever more personalized. So, how can eCommerce personalization help your brand in 2021 to capitalize on the skyrocketing online marketplace? To personalize or not to personalize?
eCommerce Personalization: The Absolute Guide for 2022
March 20, 2019 by ContactPigeon in Marketing Automation