Personalized marketing is a game-changer for the dynamic world of retail, and SMS personalization has become a crucial strategy for businesses aiming to enhance customer engagement and drive sales. Retailers can create meaningful connections that drive engagement and sales by sending tailored messages directly to customers’ phones. With widespread industry adoption, an impressive 84% of the eCommerce and retail industry have already embraced SMS and text marketing campaigns. This blog post aims to equip retailers with the best practices for effectively implementing SMS/Viber and WhatsApp personalization. For readers, this means gaining actionable insights to enhance your marketing efforts, foster stronger
SMS Personalization: Best Practices for Retailers
Published: May 31, 2024 by Joyce Qian in Ecommerce