predictive analytics Archives - ContactPigeon

How Retail Business Intelligence Can Redefine Customer Experience

December 22, 2022 by ContactPigeon in Ecommerce

Retail business intelligence (BI) has revolutionized the retail industry, allowing retailers to make intelligent and profitable decisions, based on data insights that used to be unavailable only a decade ago. Business intelligence has been very beneficial for retail operations and customer experience, as retail data from sources such as sales logs, customer feedback, inventory management systems, and CRM systems can be analyzed to gain actionable insights. Leveraging business intelligence tools lets retailers make decisions that enhance the customer experience in many ways, such as creating personalized product recommendations and tailored marketing campaigns. The usefulness of business intelligence tools is shown

Introducing Predictive Insights with Real-Time Customer Predictions

July 6, 2020 by George Mirotsos in Company & Product News

It’s no secret that better insights to customers lend an edge to your marketing success. After all, who wouldn’t want to know each customer’s lifetime value (CLV) or when the next order will be? Every day, your online business generates a massive volume of data from a wide range of sources – online and offline – at a faster pace than you can interpret with traditional methods. The dataset is a treasure trove that’s waiting to be mined, and the only way to tackle it is through advanced data science. That’s why we are excited to announce the launch of

How Ecommerce Can Use Predictive Analytics for Email Marketing

August 10, 2017 by ContactPigeon in Ecommerce

If you run an eCommerce business, you can’t overlook the power of email marketing. After all, studies have shown that email is 40 times more effective than social media for acquiring new customers. Also, 72% of the consumers surveyed would rather receive promotional material through email than other channels, like social media networks. If you want to maximize the power of your email marketing strategy, you should consider adopting predictive analytics to perform dynamic segmentations based on visitors’ and customers’ web behavior. Predictive analytics in email marketing can ensure that you’re using the most effective models to generate the right leads and