eCommerce Personalization: The Absolute Guide for 2020

ecommerce personalization
March 20, 2019 by ContactPigeon in Marketing Automation

Savvy marketers know that the boom of eCommerce is setting market trends for online retailers. The influence of the annual growth of eCommerce is perhaps best illustrated by recent statistics. In 2017, global e-retail sales reached 2.3 trillion U.S. dollars, of which, retail eCommerce accounted for 10.2% percent. The shift to online retailing is only accelerating, while new computing trends such as predictive modeling and AI introduces unique shopping experiences for consumers that are ever more personalized. So, how can eCommerce personalization help your brand in 2020 to capitalize on the skyrocketing online marketplace? To personalize or not to personalize? It’s not even a question…

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Run Marketing Automation the Amazon Way

Marketing automation like Amazon
September 26, 2017 by ContactPigeon in Ecommerce

You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off. Your website is drawing steady traffic every day, and sales are gradually growing. Only you begin to wonder – how to take this progress to the next level, without continuing to shell out tens of thousands more marketing budget on paid ADs? Well, there is a solution that retail giant, Amazon, has perfected in the last two decades — Personalized Marketing Automation. This article examines the key marketing automation practices that Amazon pioneered that made it the successful behemoth that

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