Top 5 Black Friday Marketing Automation Scenarios for Holiday Success

Top Black Friday Marketing Automation Scenarios
Published: Nov 7, 2017 | Updated: Oct 19, 2023 by ContactPigeon in Marketing Automation

When Black Friday rolls around, retailers have a lot to get excited about. According to a study last year, over 137 million Americans plan to shop over Thanksgiving weekend. That can translate into huge traffic and sales for retailers across the country. It is by far the biggest retail day/event of the year. This means that brands and marketers should be planning well in advance to take advantage of this big date. One aspect of the preparation involves setting up the right campaigns, workflows, and tools to maximize sales from the holiday traffic. In a previous post, we covered the step

Continue reading

Get Better Results with Repurchase Reminders (aka Replenishment emails)

Repurchase Reminders
Published: Aug 30, 2017 | Updated: May 16, 2023 by Joyce Qian in Ecommerce

Winning a customer is hard, winning a loyal customer is even harder. Despite the difficulty, it’s worth the effort because the ability to effectively re-engage existing customers is vital for the longevity of an eCommerce business. After all, having a larger percentage of returning customers significantly increases the average customer lifetime value of your business. Consequently, when it comes to investing in marketing automation, it’s efficient to start with scenarios that will win back customers. Today, we cover a top scenario for re-engagement email strategy – Repurchase Reminders (or Replenishment Emails!) Remind and conquer The most popular forms of Repurchase Reminders are automated

Continue reading

The Starter Guide to Ecommerce Marketing Campaign Automation: Getting Repeat Customers

Getting repeat customers with marketing campaign automation.
Published: Aug 24, 2017 | Updated: Aug 29, 2019 by Joyce Qian in Marketing Automation

2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here.   In recent articles, we have established why marketing campaign automation is an important part of eCommerce for nurturing leads and increasing conversions. Our post today will explore the final part of the customer journey – engaging your customers after first purchase. We will address how marketing automation can play a key role in extending your customer’s lifetime value (CLV).   What is a customer worth? For any eCommerce to be truly successful, it’s key to really understand the unit economics related to your customer acquisition, retention and

Continue reading