In an era where data reigns, the ability to navigate and utilize this valuable resource could very well be the differentiator...
Choosing The Right Customer Data Platform (CDP) for eCommerce
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retail best practices
Mastering CDP Strategies: A Comprehensive Guide for 2024
With the always-changing data privacy laws and the eventual phasing out of third-party tracking, retailers need a better way to...
What Is a Customer Data Platform, and Why Does a Retailer Need One?
In the modern age of retail marketing, the adoption of Customer Data Platforms (CDPs) has witnessed a remarkable surge, with a...
Customer Profiles for Retailers: Analysis, Examples, and Best Practices to Increase Retention
As consumer preferences continue to evolve at an unprecedented pace, the retail world becomes increasingly saturated. Retailers...
The Rise of Sustainable Retail: How Brands Can Embrace Eco-Friendly Practices
In every phase, from manufacturing to shipping and even product disposal, the majority of retail processes exert negative...
Phygital Retail: What It Is and What You Need to Know
Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel...
Fashion Retailers: Omnichannel Marketing Ideas and Challenges
Fashion retailers heading into 2023 will turn more and more to omnichannel marketing. That's because omnichannel marketing...
Retail Innovation: 11 Retailers That Nailed It
In an ever-changing consumer market and a world dominated by technology, retailers must put their best foot forward regarding...
The 12 Key Omnichannel Retail Trends of 2024
Research shows that 90% of customers expect brands to have an online presence, even though 81% of shoppers in the US are...
23 Back-to-School Marketing Ideas for Retailers in 2024
As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping...
Retail Events (EU): Which to Attend and How to Take the Maximum Value Out of Them
Now that in-person shopping is resuming, the growth of the eCommerce industry may have slowed down to 12.2 percent in 2022 (vs...
Retail customer experience best practices in the post-COVID-19 era
Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of...
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