The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget. You also enjoy better returns if you couple Facebook ad segmentation with omnichannel customer engagement. Advertising costs decrease while customer satisfaction and sales increase. Getting traffic to your website is progressively becoming more expensive. Revealbot informs us that in December of 2020, Facebook CPM, or the cost per 1000 visitors, hit a high of $16.27, up from $8.59 in January, nearly doubling in only one year. So, what’s can you do? More and more, marketers realize that they have to
Facebook Ad Segmentation: A How-To Guide for Successful Ecommerce
March 30, 2021 by Joyce Qian in Ecommerce
