Omnichannel Segmentation Strategy: A 360o Guide for Retailers

Omnichannel-Segmentation-Strategy-A-360-guide-for-retailers (1)
Published: Apr 5, 2024 by Sofia Spanou in Ecommerce

Unlike traditional single-channel strategies, an omnichannel approach integrates various channels seamlessly to provide customers with a cohesive and personalized shopping experience across online and offline platforms. Omnichannel customers tend to spend an additional 4% on each visit to the physical store and a noteworthy 10% surplus in online purchases compared to customers who utilize only one channel. This approach demonstrates that implementing an omnichannel segmentation strategy is paramount for success, recognizing that modern consumers interact with brands through multiple touchpoints. By adopting an omnichannel segmentation strategy, retailers can gain deeper insights into customer behavior and preferences across different channels.  This

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Facebook Ad Segmentation: A How-To Guide for Successful Ecommerce

facebook ads segmentation
Published: Mar 30, 2021 | Updated: May 8, 2023 by Joyce Qian in Ecommerce

The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget. You also enjoy better returns if you couple Facebook ad segmentation with omnichannel customer engagement. Advertising costs decrease while customer satisfaction and sales increase.  Getting traffic to your website is progressively becoming more expensive. Revealbot informs us that in December of 2020, Facebook CPM, or the cost per 1000 visitors, hit a high of $16.27, up from $8.59 in January, nearly doubling in only one year. So, what’s can you do? More and more, marketers realize that they have to

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Marketing Automation Terms Every Marketer Must Know

Marketing automation glossary
Published: Oct 12, 2017 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Marketing automation is one of the most misunderstood terms in digital marketing nowadays. This is true even among the marketers. A common belief is that it’s an emulation of the old school marketing tactic of pre-scheduled email campaigns to be delivered at a specific interval. Indeed, this means that many marketers haven’t figured out the allure and, of course, the true power of marketing automation just yet. In this post, we pulled together several key marketing automation terms that we believe every marketer should know.   Term #1: Marketing automation funnel Marketing automation funnel, similar to sales funnel, refers to the step by steps

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