When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand grow from humble beginnings to become the number one fashion retailer in the world — not to mention setting the global standards for success with their Zara eCommerce channel? Table of Contents > The history of Zara: The connection with Zorba the Greek > The rise of the Zara empire > Amancio Ortega: The man behind the titan > The eCommerce strategy
How ZARA Dominates the Ecommerce Fashion Industry
Published: Apr 22, 2019 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories