ContactPigeon

The best summer marketing campaigns for eCommerce [2019]

July 12, 2019 by ContactPigeon in Ecommerce Trends

Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In this post, we’ve curated 3 ideas of the best summer marketing campaigns to grow your brand’s customer engagement this summer. Summer marketing campaigns we’re loving A unique summer marketing campaign for eCommerce is sure to grab the attention of your audience. Let’s look at our top 3 picks of the best summer marketing campaign examples that have nailed it, and how you can replicate those recipes! Summer marketing campaign #1: Leh Berry: Beat the Heat Why we liked it: For your

The Marks and Spencer eCommerce Case Study: 3 Growth Lessons for Retailers

July 3, 2019 by ContactPigeon in Ecommerce Trends

The Marks and Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better late than never,” comes to mind. It’s a tale of failures and comebacks. That’s what makes the Marks and Spencer eCommerce story so interesting. Article Outline: eCommerce 101: Why you need to create a seamless shopping journey The history of a retail giant The Marks and Spencer eCommerce strategy for scaling growth eCommerce growth lessons for every eCommerce Manager Marks and Spencer business news stats you should know In Conclusion eCommerce 101: Why you need to create a seamless

Omnichannel eCommerce Marketing Guide for Retailers [2019]

June 27, 2019 by ContactPigeon in Growth

Robust marketers are tapping into the latest omnichannel eCommerce trends to grow retail sales year over year. How can you create an omnichannel eCommerce marketing strategy for your brand? We’ve got you covered. In this post, we’ll go into why omnichannel eCommerce is the future, and how to get started with omnichannel marketing. Table of Content Amazon, again, leads the way What is Omnichannel eCommerce Marketing? Omnichannel vs Multichannel eCommerce Benefits of Omnichannel eCommerce Marketing eCommerce omnichannel trends worldwide 2 great Omnichannel eCommerce examples to get inspired from Designing your Omnichannel Strategy in 2019 An Omnichannel approach is the only

Why A/B Testing is Essential for Growing Your Ecommerce Business?

June 20, 2019 by Guest Contributor in Growth

When building an ecommerce business, your website is your storefront. Your social media and search engine ads and email newsletters are your flyers. Your copy, images, and call-to-action buttons are your employees—conversing with customers and convincing them to make a purchase. On the surface, the static nature of an ecommerce site puts you at a disadvantage. You can’t alter your pitch, or shopping experience, depending on who walks in the door. Or can you? As it turns out, you can, and that’s where A/B testing comes in. A/B testing, or split testing, presents half of your site visitors with one

ContactPigeon Wins Superbrands Greece 2019

June 7, 2019 by ContactPigeon in News & Updates

ContactPigeon is pleased to announce that we have been awarded the prestigious Corporate Superbrands 2018-19. Superbrands is an international institution established in 1995. They are part of the world’s largest independent adjudicator of branding and prides themselves on commissioning independent research to identify each country’s exceptional corporate brands. Participation with Superbrands is by invitation only. Each year, Superbrands selects only the most outstanding companies in their field in each country to participate for the Superbrands Award. They have been rewarding companies in Greece for their commitment to outstanding quality, consistency and creating trustworthy brands since 2005. Consumers and suppliers worldwide look for the

Scaling like GaryVee: 6 Tactics You Can Copy [Success Story]

June 5, 2019 by ContactPigeon in Stories

GaryVee is an entrepreneurial celebrity. He is a rock star and leader of the digital marketing and social media industry. He created and scaled an empire from scratch. The result? An inspirational success story (btw: have you checked out our Zara story?). GaryVee is one of the most influential and motivating business Gurus of all time. However, his story is much more than a young man’s tale of luck. It’s also more than him taking over his father’s small-time wine shop and using digital marketing to skyrocket annual sales from $3M to $60M. Marketers worldwide look to GaryVee for ideas. He’s an inspiration. The biggest lesson he

5 Father’s Day Marketing Ideas for Ecommerce

May 24, 2019 by ContactPigeon in Growth

Father’s Day is celebrated on the third Sunday of June every year. For consumers, this means finding the perfect gift to celebrate the dads in their lives. For eCommerce marketers, dad’s big day is a chance for you to pull out all the stops by implementing an epic, Father’s Day marketing campaign. In this post, we have curated our top 5 picks of effective Father’s Day marketing campaigns to inspire you to create a Father’s Day 2019 campaign that any dad would be proud of. We’ll break each example down to explain why these specific Father’s Day marketing ideas rock

4 Mother’s Day Marketing Campaigns We Loved

May 7, 2019 by ContactPigeon in Ecommerce Trends

Mark your calendar if you haven’t already. On May 12th, we celebrate the moms in our lives on Mother’s Day. For eCommerce retailers, this is a great opportunity to get creative and lure shoppers to your site. How? It starts with developing and implementing an awesome, mobile responsive Mother’s Day marketing campaign. Running low on creative ideas? Well, that’s why we have curated top 4 picks of effective Mother’s Day marketing campaigns to get you inspired enough to create the “mother” of all marketing campaigns. We will walk through what makes each of the Mother’s Day marketing campaigns effective in

How ZARA Dominates the Ecommerce Fashion Industry

April 22, 2019 by ContactPigeon in Ecommerce Trends

When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand grow from humble beginnings to become the number one fashion retailer in the world — not to mention setting the global standards for success with their Zara eCommerce channel? The story might surprise you… The connection with Zorba the Greek It all started in 1963 when Amancio Ortega opened a dress-making factory, Inditex, in Spain. In 1975, rumor has it that Amancio

Other eCommerce experts also read