ContactPigeon | Blog | Tips and ideas for effective marketing automation

How to Choose the Best Marketing Automation Platform for Your Startup

June 22, 2017 by ContactPigeon in Marketing Automation

If you’re running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the power of marketing automation software. Studies show that marketing automation can increase sales productivity by 14.5%, and on average, 74% of companies report that using marketing automation software saves them a significant amount of time. If you know that you want to take advantage of a marketing automation platform but you’re not sure how to choose one, the following considerations can help you decide on the right platform for your specific business needs and goals. via GIPHY Focus

How to Write an Effective Automated Welcome Email for Ecommerce

June 19, 2017 by ContactPigeon in Marketing Automation

Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect something from you. A welcome email campaign is the least you can do in order to introduce them to your brand, the products you offer and convince them that you can make their everyday life better whether you offer services, cosmetics, clothing or electronics. In summary, the welcome email is a branded campaign with the goal to explain what you offer, in the context of a series of warm messages, welcoming the new subscriber to your family.

8 Facts About Ecommerce Marketing Automation That Will Make You Think Twice

June 14, 2017 by ContactPigeon in Marketing Automation

Marketing automation usually refers to a platform with associated tools and analytics to help develop a lead nurturing strategy. In short, it enables you to automate your marketing so you can shift your energy to more cerebral tasks and strategic thinking. It can be a super valuable tool for nurturing prospects since the relevant and personalized content helps convert these prospects into leads and then customers. More companies are realizing the power of marketing automation for e-commerce, whether selling event tickets, services or products online. Marketing automation can range from email marketing to lead management and everything in between. Check

5 Tips for a Successful Cart Abandonment Email

June 12, 2017 by ContactPigeon in Marketing Automation

Cart abandonment might be the Boogeyman that every e-shop is scared of but, what is it, though? When potential customers visit your site and show interest in multiple products, eventually they will add some of them to their basket. Isn’t this what you really aim for, especially when you have spent time and money after multiple campaign efforts to drive them back to your website? Some of these potential clients though, will never make it to check out. Why not remind them? Cart abandonment: why visitors don’t complete their orders? In order to create a successful campaign, it is important to understand the reasons

6 Effective Cold Email Formulas That Increase Open Rates [Infographic]

June 5, 2017 by ContactPigeon in Marketing Automation

The fate of cold emails, like cold calls, are often met with dread, shrug, and neglect. It is the most challenging of all communications for three reasons. You have no relationship with your audience, the recipients have noτ expressed interests in your service or products, and you lack any form of feedback so that you can’t modify your approach in real time. Consequently, there is a huge obstacle in getting cold emails to be noticed and read. However, cold emails can work. While there are many ways to reach your prospective customers, email remains the most effective and cheapest approach for lead generation.

What Exactly Is Email Marketing Lifecycle? A Practical Guide for E-Commerce

May 25, 2017 by ContactPigeon in Ecommerce Trends

Engaging customers is a critical part of boosting sales. Smart marketing strategies are starting to emphasize more and more on the email marketing lifecycle, because it is usually far easier and more cost-effective to get repeat business from existing customers than it is to dig up new ones in other ways. Email marketing is a well-established way of communicating with customers and deepening your relationships with them. It’s a managed communications strategy that integrates a full range of marketing communications and channels. This helps to ensure that prospective clients get the material they most need while they are on the

Convince Your Boss About the Importance of E-Commerce Email Marketing

May 16, 2017 by ContactPigeon in Marketing Automation

As marketers, you constantly have to struggle in explaining the value of what you do. You have to justify all your actions and goals in ways that other departments don’t have to worry about because the results of your work are gradual and not always instant. Executives want to know the outcomes of the time and money the business has invested in various marketing tactics. In order to make a convincing case for marketing investment, you need to focus your recommendation on the ultimate results a certain strategy will generate. E-commerce email marketing is one of the tactics that gets pushed

[New Video] ContactPigeon in a Nutshell!

May 12, 2017 by ContactPigeon in Marketing Automation

Hard Work, evolution and inspiration are some of our favorite words! All our pigeons work every day to find the best solutions for you in order to increase traffic and sales. Apart from that, we aim to constantly upgrade our platform for the best user’s experience, as we take into consideration all of our customer’s requests. In this post, we would like to present you our brand new video and how ContactPigeon can help you gather the most accurate customer’s information possible. By using the ContactPigeon platform you can create numerous Marketing Automation Scenarios such as Browse & Cart