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Gartner Trends 2020 Predictions: What They Mean for Retailers

February 25, 2020 by Joyce Qian in Ecommerce

Each year, Gartner, the world-leading research and advisory firm, identifies top strategic trends that shape the future of businesses across the globe. Retail business owners, CMOs, and eCommerce professionals have highly anticipated Gartner Trends on Digital Commerce 2020, as it provided insights into the ever-shifting digital commerce landscape with sophisticated analysis. From AI to Visual Commerce, there are many exciting trends to watch and, more importantly, adopt to grow your business. In this post, we picked five of Gartner trends on digital commerce that we believe have the most near-term impact on eCommerce business for a deep dive. Aside from

7 Lovely Valentine’s Day Promotion Ideas for Retail

February 7, 2020 by Joyce Qian in Ecommerce

As red and pink hearts begin to pepper the shop windows, it’s a reminder that Valentine’s Day draws near. Despite the proximity to Black Friday and Christmas period, Valentine’s Day remains one of the top holidays for boosting retail sales. In 2019, American consumers spent a record-breaking $21B on gift-giving during this period, according to the National Retail Federation (NRF), with younger millennials (age 23-29) and Gen X leading the spending. Whether if you have already started the Valentine’s Day retail marketing for your retail store, or still seeking ideas on what to do, you’ve landed on the right post.

Marketer Spotlight: Meet OFarmakopoiosmou’s Dora Kafourou

February 3, 2020 by Joyce Qian in Ecommerce

We are finally resuming our Marketer Spotlights series! This month, we have the pleasure of interviewing Dora Kafourou, eCommerce Digital Marketer of online pharmacy, OFarmakopoiosmou, to be the marketer in the spotlight. In the Marketer Spotlight: Dora Kafourou Dora is the all-around eCommerce digital marketer at OFarmakopoiosmou, where she has oversight into all content creation, social media, website optimization, and online promotions of the business. OFarmakopoiosmou (ofarmakopoiosmou.gr) is the online store of the pharmacy that was established in 1977 in Athens. The store brand is built on the mission of establishing a long-term relationship with customers, as a trusted

Top 3 eCommerce Trends of 2020

January 29, 2020 by Guest Contributor in Ecommerce

Every consumer goods business needs a solid eCommerce strategy going into 2020. It’s essential that this eCommerce marketing plan is developed with a solid understanding of industry trends. The consumer decision-making process is becoming increasingly entangled in the digital world, which means the debate continues over whether or not brick-and-mortar stores serve a purpose at all. Remesh, an A.I.-powered online focus group, recently ran a conversation with 100 consumers to identify new and emerging eCommerce trends. The study covered a variety of consumer trends, including consumer preferences between shopping online or in a physical store, consumer considerations for specific products,

Introducing Personalized Mobile Messaging Campaigns

mobile messaging campaigns product update

January 22, 2020 by George Mirotsos in Company & Product News

We have a new year tradition at ContactPigeon, we kick off the year with brand new offerings (see 2018). So, Happy New Year with fully personalized and automated mobile messaging campaigns (including SMS/Viber/Whatsapp)! 🎇 Mobile messages make it easy to reach customers with real-time personalized updates when they are out of reach through email. This addition opens up a new messaging channel within the ContactPigeon platform and adds greater versatility to your campaign strategy when combined with our existing channels – email, push notification, pop-ups, etc. Let’s take a look at the mobile messaging feature in-depth and how you can set it

B2B Video Marketing Strategy: A Step-by-Step Guide for Building Yours

January 16, 2020 by Guest Contributor in Ecommerce

There’s ample proof that video is a must for B2B brands. In 2019 alone, 50% of marketers used and invested in more video content. In fact, it became the top used content format, beating blogs and image-based content. Video has also become a priority medium on social media. Every platform you use today includes an algorithmic update to position videos above other forms of content. And the stats are staggering. Twitter gets 2 billion views per day. A third of Instagram stories, which are shared as videos, are from brands. And 500 million people turn to Facebook to watch videos

10 Top eCommerce Events in London You Shouldn’t Miss in 2020

Top 10 eCommerce events in London in 2020

January 2, 2020 by ContactPigeon in Ecommerce

For many of us, Christmas marks the season of giving, reflection, and forward-looking planning for the new business and marketing plans for the year to come. Part of such planning includes filling our calendars with marketing and eCommerce events to attend in 2020. While we may not be able to help with gifting, we can certainly help with the events. Here are the 10 most anticipated eCommerce events in London for 2020 to guide your calendar planning. The UK eCommerce ecosystem in numbers Below are some useful insights about the eCommerce in the UK, to help you understand why London is the best place to be for eCommerce in 2020. So, let’s let the

Tesco Case Study: How an Online Grocery Goliath Was Born

December 17, 2019 by ContactPigeon in Brand Stories

Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion. More recently, Tesco has made its mark with a sophisticated online grocery strategy that enables seamless digital shopping. There’s a lot that can be gleaned from Tesco’s eCommerce efforts. In this Tesco case study, we highlight the retailer’s long-term emphasis on customer service, which can be seen not only in its physical locations but also in its eCommerce strategy. Table of Contents A Brief

Build Natural Links with Guest Blogging

December 5, 2019 by Guest Contributor in Ecommerce

If you think that guest blogging is all about writing a 500-word article, stuffing it with your keywords, and publishing it on the first blog you come across, you’re wrong. Instead of the quantity of backlinks, you need to focus on their quality. To increase brand awareness, online reputation, and website visits through guest blogging, you need to write quality articles and publish them on respected sites in your niche. Above all, you need to insert your links naturally. Here are a few tips to apply. Find Valuable Guest Blogging Opportunities Identifying the right guest blogging opportunities is the

22 Holiday Newsletter Ideas to Cheer Up the Season

December 2, 2019 by ContactPigeon in Ecommerce

The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an effectively crafted newsletter that encourages customers to convert while also strengthening their appreciation for your brand and honestly conveying your best wishes. Your most ambitious holiday sales goals are well within reach. To get you started, we’ve compiled 22 Holiday newsletter ideas for making the most of your annual holiday campaigns. Bring Some Cheer with These 22 Holiday Newsletter Ideas Holiday Newsletter Idea 1:

Product Update: Enhanced Dashboard for Better Decision Making

November 27, 2019 by George Mirotsos in Company & Product News

Terabytes of data, from website behavior stats to eCommerce transactions and campaign performance metrics, pass through retail businesses each day. Getting more out of the massive dataset to create a clear and compelling view of the metrics (KPIs) that matter is foundational to decision making for any enterprise. That’s why we decided to perform a major facelift to enhance our reporting capabilities through intuitive dashboards, as well as introducing new views, to help boost your marketing planning and execution. All the changes are live as of November, so you may have already noticed some of the enhanced dashboards within your

Ecommerce Checkout Flow: A Designer’s Checklist

eCommerce Checkout Flow Design Checklist

October 30, 2019 by ContactPigeon in Ecommerce

Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the online checkout experience with your business, either. Customers need a place to finalize their purchases that’s intuitive, easy to use, and hassle-free. By utilizing a few best practices, a little research, and good design, your eCommerce checkout flow can be exactly that. Table of Content The Importance of Checkout Flow eCommerce Checkout Flow FAQ High Converting Checkout Design Flow Checklist Bonus: How To Stop Cart Abandonment With Personalized Dynamic Exit Intent Pop-ups Putting It All Together The Importance of Checkout

7 Creative Black Friday Strategies for Retailers

October 22, 2019 by ContactPigeon in Ecommerce

Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries are participating in the famous American style shopping frenzy. Consider that in 2015 only 9% of German consumers participated in Black Friday shopping. In just 2-years time by 2017, 43% of German consumers engaged in shopping during the Black Friday sales. That’s why in this post we gathered a great list high converting Black Friday strategies for eCommerce retailers to inspire your upcoming Black Friday campaign.

Fashion Ecommerce Marketing: 5 Automation Flows That (Actually) Work

October 14, 2019 by ContactPigeon in Marketing Automation

Fashion is one of the industries that has seen constant economic success over the past decade. In 2018 alone, the global online fashion market has brought in $484 billion, representing 27% of total fashion retail sales occurred online. While the fashion industry enjoys great profitability, the margins are facing pressures from new entrants and competitive landscape. Considering that the global fashion market online is predicted to reach $765 billion by the year 2022 (a 58% increase from today) every marketer needs to have the latest tools and strategies to boost their fashion eCommerce marketing. Savvy marketers understand that marketing automation is no longer

How to Grow and Maintain Your Email List as an Ecommerce Brand?

October 3, 2019 by Guest Contributor in Ecommerce

Email marketing for ecommerce is one of the best ways to build personal and lasting relationships with your customers. A well-managed email list can help you send more personalized messages, reengage past buyers, and learn more about your target audience. You may think social media is better for engaging with customers, but the fact is, there are three times more email accounts in the world than Facebook accounts – and due to Facebook’s algorithm, the organic reach can be as low as 6%. In contrast, emails generally have an open rate of 20-30%, meaning your message is five times more

Why ASOS is the Absolute UK Ecommerce Success Story

September 27, 2019 by ContactPigeon in Brand Stories

ASOS is an eCommerce retailer famous worldwide for its latest fashion and trends in menswear and womenswear. The acronym ASOS actually stands for “AsSeenOnScreen”, although nowadays the brand is better known by its customer-focused mottos. How did ASOS become the UK ecommerce success story within just two decades of operations? Let’s dig in. ASOS sells 850+ brands alongside its own line of clothing and accessories and ships to 196 countries, making this UK eCommerce brand a global eCommerce success story and fascinating case study. In this post, we’ll go over why ASOS is the absolute eCommerce success story you should copy and how

Ecommerce SEO: Everything You Need To Know

September 20, 2019 by Guest Contributor in Ecommerce

When it comes to ecommerce SEO strategies, they all have the same goals: Increase organic website traffic Increase conversion rate Increase revenue So this means getting to the top of the search results and sending qualified traffic to the ecommerce website. Anyone new to the eCommerce world will probably find this a little daunting… But it doesn’t need to be! I am going to take you through the most effective eCommerce SEO strategies you can use to give your online store a boost up the rankings. I will discuss: Table of Content Conducting A Site Audit Keyword Research &

3 Shopify Plus Apps to Set Your Store Sales on Autopilot (with How To Guides)

September 4, 2019 by ContactPigeon in Ecommerce

Running a Shopify Plus store is no easy feat. From inventory management to marketing campaigns, there are plenty of things to manage daily for a smooth operation. While some tasks require strategic planning (e.g., designing the marketing funnel), many others (e.g., asking for customer reviews) are often repetitive and takes up precious time. Luckily, there are great apps on the Shopify Marketplace that can make your selling activities more seamless. In this post, we present 3 Shopify Plus apps that not only help you save time but also works wonders in boosting your store sales to boot. Let’s dive in

Category Page Best Practices for eCommerce

August 22, 2019 by ContactPigeon in Ecommerce

The Category page groups individual product pages together based on a similar theme. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration easier for consumers. This generates higher sales and better conversions as a result. In this article, you’ll find a great list of Category Page best practices from category page designs to layout structures. Let’s skyrocket your eCommerce sales this year. Table of Content What is a category page in eCommerce? Why is Category Page optimization crucial for any eCommerce business? 22 Category Page Best Practices for eCommerce

Marketing Automation Statistics for eCommerce [2020]

August 14, 2019 by ContactPigeon in Ecommerce

Increasingly, customers expect marketing communications that go beyond a generic email blast. Personalization is in. This means eCommerce marketers need to focus on creating more relevant and valuable customer engagements. A core component for success in the eCommerce industry is Μarketing Automation. Marketing Automation helps engage customers in a more personal and valuable fashion. It allows marketers to target shoppers with the correct message at the optimal time. Marketing messages can be triggered based on previous consumer behavior, preferences, and purchase history. In this post, we’ve gathered the latest marketing automation statistics you need to know for 2020. Here are

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