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Top 6 Ecommerce Trends to Watch in 2019

November 9, 2018 by ContactPigeon in Ecommerce

Ecommerce trends have an undeniable growing influence on shoppers and retail sales. In fact, figures for the most up-to-date eCommerce trends show that eCommerce influences as much as 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales. These stats illuminate a promising future for eCommerce, showing a positive upwards trend with an average annual increase of 15%. The bottom line is that eCommerce is not only here to stay but also a driving factor of retail growth. It plays a crucial role in how your customers interact with your brand now and in the future. As an online retailer,

9 Black Friday Ecommerce Hacks to Skyrocket Your Sales

October 31, 2018 by ContactPigeon in Ecommerce

With Black Friday approaching, one way to give your online business a leg up is to implement the latest Black Friday eCommerce hacks. It sounds easy enough. But ask yourself a question: “Do you have access to all of the latest trends and best practices on how to make your brand stand out from the competition?” Before the holiday frenzy begins, you need to start preparing. Black Friday 2018 is expected to yield online retailers a new sales record high. Consider that Black Friday 2017 data shows that consumers spent $19.62 billion online over the five-day period from Thanksgiving to Cyber Monday (November 23 – November 27). This was $2.6

The Black Friday Wiki Guide for Ecommerce

October 29, 2018 by ContactPigeon in Ecommerce

Black Friday needs no introduction. It has become the largest commercial sales days in the United States where retailers use the day as a precursor to a successful retail holiday season. While Black Friday sales began in brick and mortar setting – with deal-seeking customers queueing up in the wee hour of the morning – the shopping frenzy is shifting to online. 2017 became a record year for Black Friday eCommerce sales, and we expect this trend to continue for 2018. Given the growing competitiveness around Black Friday online marketing, we’ve compiled this Black Friday Wiki Guide as a handy

10 Curated eCommerce Guides You Should Bookmark

October 26, 2018 by ContactPigeon in Ecommerce

Whether you are an eCommerce newbie who is looking to start your online store or an experienced eCommerce owner looking scale up business results, chances are, 24 hours a day is not enough to accomplish all that’s required to grow a business. Not to mention the time required to sift through hundreds of eCommerce guides and resources to help you get started. That’s why we have curated the definite must-read eCommerce guides from professional experts for our readers’ convenience. Our goal is to provide you with information from a variety of perspectives — such as eCommerce owners, operators, and marketers — to be sure that you get the most effective marketing tools, tips, and guidelines to support your business. We’ve

Email List Segmentation Best Practices for Ecommerce 2018

eCommerce Segmentation Best Practices 2018

October 22, 2018 by ContactPigeon in Email Tips

Email marketing is a reliable and effective marketing tool that eCommerce companies rely on to grow their business, however, without utilizing segmentation to help your company send more relevant and successful marketing campaigns, you are missing out. This segmentation best practices 2018 guide aim to help email marketers to create better newsletters to the intended audience segments. In previous articles, we’ve discussed the benefits of email list segmentation sufficiently. We cannot emphasize enough the reasons why segmentation is a vital element of your marketing campaign, as it allows you to split up your potential customers by grouping them together according to their

[Infographic] Email Marketing: Realize the ROI & Improve Bottom Line

October 15, 2018 by Guest Contributor in Email Tips

Email marketing has come a long way since AOL laid the foundations for what Is now one of the most ubiquitous forms of communication back in 1999. Although email hasn’t changed too much since it’s initial conception, it continues to evolve. Today, global email users amount to virtually half the entire planets population. Although this may not be fully accurate considering users have duplicate accounts, this figure is expected to grow steadily. (Statista, 2018). It is a common misconception that email is dying out and being replaced by social media. This couldn’t be farther from the truth. Email isn’t going

5 Free Email Marketing Tools for High Performing Newsletters

October 11, 2018 by ContactPigeon in Email Tips

Email marketing continues to be one of the key communication and marketing channels between brands, business, and customers, and creating an optimized email marketing campaign has never been easier due to all of the free email marketing tools available. How many businesses are using email marketing to reach their customers? A recent survey conducted by The Manifest consisting of digital marketers working for U.S. companies — 73 percent working for B2C companies, and 27 percent for B2B companies — showed that 32% of businesses are sending out emails on a daily basis, while 41% are doing so weekly. With that volume, you

4 New Features to Upgrade Your Email Marketing

ContactPigeon Product Update Email Marketing Features

September 12, 2018 by George Mirotsos in Product

This summer, we didn’t take it easy by chilling on the beach. We took the feedback you gave us on our email channel and turned them into exciting features in ContactPigeon. In the first fall product update, I am really excited to introduce not one, not two, but FOUR unique features to upgrade your email marketing game. Don’t worry, the Pigeons got a lot of rest too during the summer so you can expect many more great things to come! From email tools that improve your open rates to overall sales conversions, here are 4 awesomely new features available in your ContactPigeon

The Best of the Best Product Pages of 2018

August 23, 2018 by ContactPigeon in Ecommerce

Your company’s landing page is its first impression. It determines what potential customers see first, whether they click around to see more and possibly makes a purchase, maybe even whether they sign up to your email list to receive regular updates. For eCommerce businesses. the first impression visitors have of your brand is often the product pages. Like all first impressions, it’s vital that your landing page makes a good one, especially in today’s crowded eCommerce marketplace. What exactly goes into some of the best product pages on the web? So although there are some great eCommerce resources and articles about optimizing a

Marketer Spotlight: Meet Spitishop’s Themis Bezioulas

August 6, 2018 by ContactPigeon in Spotlight

Our Marketer Spotlight series kicked off in July successfully. In this series, we provide a look into a marketer’s day to day life and learn about the path taken and lessons learned to excel in this demanding profession. This month, we are excited to have Themis Bezioulas as a guest for our Marketer Spotlight. In the Marketer Spotlight: Themis Bezioulas Themis is the main driver behind the digital marketing success at Spitishop, where he built his career from the ground up as the Digital Marketing Administrator. Themis is known for building and sustaining effective digital marketing strategies, but also his keen interest in