eCommerce Personalization: The Absolute Guide for 2019

ecommerce personalization

Savvy marketers know that the boom of eCommerce is setting market trends for online retailers. The influence of the annual growth of eCommerce is perhaps best illustrated by recent statistics. In 2017, global e-retail sales reached 2.3 trillion U.S. dollars, of which, retail eCommerce accounted for 10.2% percent. The shift to online retailing is only accelerating, while new computing trends such as predictive modeling and AI introduces unique shopping experiences for consumers that are ever more personalized. So, how can eCommerce personalization help your brand capitalize on the skyrocketing online marketplace? To personalize or not to personalize? It’s not even a question… Look at this

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The Digital Pygmalion: Three Simple Steps for the Ultimate Website Makeover

website makeover

Conversion Rate Optimization is a “test-and-learn” process that allows eCommerce marketers to turn more of their web traffic into sales. Because it does not rely on advertising, and directly increases revenue, CRO usually provides an impressive return-on-investment. So, assuming you are already receiving enough traffic, you should be thinking about how to turn more of your visitors into customers. To do this, you need to begin with some customer research. Once you have established how customers are using your site, you can optimize your content. To do this, you need to know a few things about Consumer Psychology: Cognitive Ease:

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10+1 High Converting Abandoned Cart Email Examples For Inspiration

abandoned cart email examples

Are you ready to dive deep and explore the top abandoned cart email examples from the most successful eCommerce brands of 2018? If you are an eCommerce manager looking to grow your brand in 2019, you should be. The truth is that addressing abandoned carts is key to unlocking trillions of unspent dollars – as much as $4 trillion, to be exact based on 2017 data. Whether shoppers are browsing to buy later, seeking a better deal on shipping, or getting side-tracked, the statistics for eCommerce cart abandonment are staggering — with an average cart abandonment rate as high as

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eCommerce Marketing Strategy: A Step by Step Guide for 2019

ecommerce-marketing-strategy

The eCommerce industry has seen a dramatic boom in recent years, and there is no end in sight to the heights of which online sales may skyrocket. Just look at the rock solid eCommerce stats projecting that for 2019, online sales are expected to reach a minimum of $3.5 trillion — put that together with the fact that eCommerce sales accounted for 11.9% of all retail sales worldwide in 2018, and you can see why having a responsive marketing campaign is vital to growing your brand. Let’s turn our attention to the leader of the pack: when it comes to

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Valentine’s Day Statistics: Get Informed On This Romantic Day [Infographic]

Valentine's Day Statistics

Here at the pigeon coop, we understand that Ecommerce managers are always on the lookout for the inside scoop on Valentine’s Day statistics 2019. Look no further! Our pigeons are tweeting songs of love this time of year as Valentine’s Day is fast approaching. In this post, we are spreading the love by sharing our infographic and going over all that you need to know about Valentine’s day statistics for this romantic holiday! You might not have realized, but, Valentine’s Day is only seconds behind to Black Friday in commercial status. With the increase in popularity of this holiday has

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The 88 most amazing Ecommerce Statistics of 2019

ecommerce-statistics

Every marketer needs to be in the know-how of the latest eCommerce statistics in order to ride the wave of ever-changing trends. By knowing what your consumers are looking for, you will have all the information and tools you need to set up your brand for success with a solid eCommerce marketing strategy. In 2018, eCommerce progressed on a global scale, and the proof, is in the pudding! In 2018, we witnessed technology and marketing automation soar to new heights and achieve record-breaking Black Friday weekend sales totaling $18 billion in turnovers — just in the United States alone! ECommerce

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Grow Conversions with New Pop-up Triggers and Email Statistics for Lists

Product Update - Advanced Pop Up Triggers

Happy New Year! At the pigeon coop, we like to kick off 2019 with a bang, and this means rolling out shiny new features on our platform. This month we introduce two exciting features that are designed to increase your website and campaign conversion rates: Advanced Pop-up Triggers and Campaign Statistics for Lists. In this post, we will explain the changes that are already live in your ContactPigeon account and discuss situations where they come in handy for growth. Let’s get started! Table of Content Introducing an easy way to add more advanced Pop-up triggers 1. Based on the time

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7 Super Lovable Valentine’s Day Email Marketing Ideas

email-marketing-ideas-for-valentines

Valentine’s Day is just around the corner, meaning eCommerce retailers must prepare awesome Valentine’s day email marketing ideas now to boost conversions and compete to win the hearts of their visitors. And, if you’re not convinced that this holiday is not worthy of the hype, just consider that the National Retail Federation reported consumers spent $19.6 billion on Valentine’s Day in 2018 (including online, in stores and in restaurants or an evening out). That’s right. Valentine’s Day is a multi-billion-dollar holiday celebrated by over 50% of consumers, worldwide! And, online shopping is trending more than ever. In 2018, 40% of

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ContactPigeon: 2018 In Review

New Year 2019

Happy New Year! 2018 turned out to be an amazing year of change and growth at ContactPigeon. We expect 2019 to be just as awesome, as we have already set our sights on conquering new frontiers in order to introduce even more features that enable meaningful connections between eCommerce businesses and their customers. As we welcome 2019, our team at ContactPigeon is excited for this opportunity to take a look back and share with you our many achievements of 2018, including our top milestones. We’ll let you in on the great lessons we have learned along the way. We also

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The Evolution of Ecommerce Email Marketing

Evolution of eCommerce Email Marketing

Email marketing has made some notable strides over the past few years to become a major channel for eCommerce. However, the eCommerce email marketing landscape wasn’t always such a seamless, automated process. Once upon a time, companies marketed their brands and products to potential customers by delivering postcards by snail mail, or delivering entire printed catalogs to physical mailboxes. This impersonal method of marketing was destined to morph into email marketing as technology advanced and more and more people adopted email as their main channel of communication with friends, family, and their favorite brands. In this post, we’ll look at

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