Push Notification Personalization: Best Practices for Retailers
In the omnichannel customer engagement mix, personalized push notifications have emerged as indispensable tools for addressing customers and driving conversions. Personalization revolutionizes the way retailers interact with their audience, with...
Gartner Trends 2024: How a Retailer Can Turn Them Into Growth
With the speed at which technology evolves, it can be difficult for retailers to keep up with what is best for their business. Some tech can revolutionize eCommerce, while other innovations are a fad. Thankfully, Gartner stays on top of the latest...
Omnichannel Retail: All You Need to Know for 2024
In 2024, an omnichannel strategy is not just a trend; it’s a guiding principle reshaping the foundations of digital marketing and generating 80% of in-store visits. In dynamic retail, the term “omnichannel” has transformed from a...
Email Personalization Guide: Strategies and Tactics That Work
With a resounding 89% of marketers acknowledging the positive impact of personalization on their campaigns, the significance of email personalization in the realm of digital marketing cannot be overstated. This statistic serves as a testament to...
20 Top eCommerce Trends to Watch in 2024
As we are about to enter 2024, staying in touch with the latest eCommerce trends is paramount, especially for retailers and industry leaders wishing to advance in this volatile market. In this never-ending fight, the integration of cutting-edge...
Unlocking Black Friday Success: Key insights from our BFCM webinar
Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the massive deals and discounts accompanying this retail event. However, the landscape of BFCM is evolving...
Webinar: Unlocking Black Friday Success – Insights Across Retail Sectors
Black Friday, Cyber Monday (BFCM for short), and the holiday period that follows are the Holy Grail of the retail and eCommerce sectors. While it marks the most profitable and busiest time of the year, retailers also face significant competitive...
Black Friday Checklist: A 52-Spot Last-Minute Audit for Retailers
There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving...
30 Back to School Marketing strategy ideas for FMCG retailers
Running a Back to School campaign is crucial for FMCG retailers, as this season significantly boosts consumer spending on essential products. In fact, Back to School spending has seen a consistent annual increase, with families expected to spend...
ChatGPT and Retail: 7 ways AI Can Increase Business Efficiency
One of the most promising technologies for growing business efficiencies is AI (artificial intelligence) which has the potential to revolutionize the retail industry. ChatGPT, an AI language tool that has gained 100+ million users in its first...
Retail Innovation: 11 Retailers That Nailed It
In an ever-changing consumer market and a world dominated by technology, retailers must put their best foot forward regarding innovative marketing tactics. Retail innovation is when a retailer offers consumers something new or an improvement...
The 30 Best Christmas campaigns we’ve ever seen
Every year, the average American spends $997.73 on Christmas shopping, but the best part is that 74% of consumers are planning to spend more this holiday season than last year. The odds are in your favor to attract more holiday shoppers, so the...
FMCG Marketing Strategies to Increase YOY Revenue
With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success. In 2020, online grocery sales...
23 Back-to-School Marketing Ideas for Retailers in 2024
As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as...
The 16 Best Easter Campaigns of All Time
To truly thrive during peak shopping seasons, retailers and growth marketers need more than just a well-timed promotion. They need inspiration, strategy, and a deep understanding of consumer behavior. And Easter is no exception. In 2024, U.S...
The 35 Best Valentine’s Day Campaigns We Have Ever Seen
Even in the most trying times, love always finds a way to flourish and be celebrated. Statistics show that rising costs and inflation were not enough to prevent the holiday’s revenue from reaching sky-high numbers. Last year, in 2024 consumers...
The 28 Best Customer Experience Examples in 2024
The focus of retail businesses has shifted in recent years from traditional “customer service” to learning how to create memorable customer experiences. Increasingly, the emphasis is on expanding omnichannel interactions across platforms,...
The 30 Best Black Friday Campaigns of All Time (2024 Update)
Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the industry’s creativity and innovation. In...
20 Creative Halloween Retail Promotion Ideas
In 2020, even amidst the Covid-19 pandemic, Halloween expenditure held its ground proudly with the overall spending in the United States alone reaching the amount of 8 billion USD. Statistics continue to impress even across the Atlantic,...
Best Father’s Day Campaigns: 24 cases we will never forget – ContactPigeon | Blog
Father’s Day campaigns have gained even more popularity following the worldwide impact of the pandemic. While we should appreciate our parents every day, the challenging COVID-19 era and its social distancing measures have motivated us to...