Retail Best Practices: Nailing your Holiday Marketing
As we step into 2024, the retail industry continues to evolve, adapting to the ever-changing consumer landscape. The challenges and uncertainties of 2020 are now firmly in the rearview mirror, but they have left a lasting impact on how people...
How to Use QR Codes in Retail: Best Practices for Optimal Customer Experience
To deliver exceptional next-generation in-store experiences, retailers must bridge the gap between the digital and physical worlds. QR codes in retail stores enhance the customer journey and facilitate an omnichannel shopping experience that...
New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer
New Look is one of the UK’s leading fast-fashion retailers with more than 400 physical retail stores in 66 countries across the world and a robust eCommerce presence. Yet the story behind this phenomenal retailer is far from a...
A 360 Black Friday Marketing Guide for Retailers (2024 edition)
Black Friday has transformed into a global shopping phenomenon, and each year brings new trends that shape how consumers shop and retailers sell. For 2024, Black Friday promises to be more vibrant and varied than ever, with evolving shopper...
Best Back to School Campaigns: The 26 Best Retailers Who Made the Grade
The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday...
19 Mobile Checkout Best Practices For 2024
The digital landscape of 2023 looks little like the eCommerce environment that dominated just a few short years ago. One of the most significant changes? A clear shift to mobile. An Episerver benchmark study involving 1.3 billion website views...
COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis
The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending. According to McKinsey, nearly 24% of the British workforce (7.6 million...
[Report] How has COVID-19 Impacted Ecommerce Trends?
At the onset of the COVID-19 outbreak, many governments enforced Stay-at-Home measures that require social distancing for millions and closures of non-essential stores. Unsurprisingly, home confinement forced consumers towards online shopping, as...
Business Continuity for Retail: Lesson from COVID-19
The COVID-19 crisis has been devastating on businesses around the world, causing major disruptions to all business functions – from operations to supply chain management to marketing and sales. One of the sectors most affected by the crisis...
Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn
In just 13 years since founding, Farfetch became an online fashion retail unicorn. This Farfetch case study explores the keys to its success from a marketing and sales perspective. Read the Farfetch case study here.
...Retail Marketing Trends 2020: What 31 Industry Experts Predict
2019 was another glorious year for the retail sector, with sales reaching $25 trillion worldwide, according to eMarketer. Unsurprisingly, the key growth driver was eCommerce, which grew over 16% year over year, accounting for $3.46 trillion (~14%...
Gartner Trends 2020 Predictions: What They Mean for Retailers
Each year, Gartner, the world-leading research and advisory firm, identifies top strategic trends that shape the future of businesses across the globe. Retail business owners, CMOs, and eCommerce professionals have highly anticipated Gartner...
25 Lovely Valentine’s Day Promotion Ideas for Retail
As red and pink hearts begin to pepper the shop windows, it’s a reminder that Valentine’s Day draws near. Despite the proximity to Black Friday and Christmas, Valentine’s Day remains one of the top holidays for boosting retail...
Black Friday Strategies for Retailers: Best Practices & Ideas (List)
Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries participate in the famous American style shopping...
15 Mother’s Day Marketing Campaigns We Loved
Mark your calendar if you haven’t already. On May 12th, we celebrate the moms in our lives on Mother’s Day. For eCommerce and retail, this is a great opportunity to get creative and lure shoppers to your site, seeing that Mother’s...
Black Friday Report for Ecommerce 2018 [Infographic]
As we flip over the most recent Black Friday Cyber Monday chapter of the retail year, it’s time to dive into data to call out a few key eCommerce trends from this year’s biggest shopping event. This is our second Black Friday Report since...
19 Black Friday Ecommerce Tips & Hacks to Skyrocket Your Sales
As Black Friday 2023 approaches, online businesses must hone their strategies to capitalize on this substantial shopping event. The essence lies in embracing the latest eCommerce hacks and understanding evolving consumer behaviors. Historical data...
Black Friday eCommerce Wiki for retail professionals
Black Friday, the retail industry’s annual shopping extravaganza, is a crucial period for eCommerce success. For C-level executives, understanding the key terms, strategies, and metrics associated with Black Friday is essential for...
The Ultimate eCommerce Marketing Automation Guide for 2024
A primary attraction of running an eCommerce business is the ability to control many aspects of your business operations from just about anywhere via the internet. But merely existing as an online business isn’t enough anymore. To thrive,...
May 4th Marketing Ideas to Rocket eCommerce Conversions
For the millions of Star War fans across the world, May 4th is a special day. The fanbase has elected this day as Star Wars Day for the pun on the franchise’s now legendary catchphrase “May the Fourth be with you”. As our...