Customer segmentation is a cornerstone of effective retail marketing strategy, offering myriad benefits for businesses across...
A/B Testing for Retailers: List of 45 Must-Run CRO Experiments
Now that every click, swipe, and purchase matters, A/B testing for retailers has emerged as a powerful tool for those seeking to...
Push Notification Personalization: Best Practices for Retailers
In the omnichannel customer engagement mix, personalized push notifications have emerged as indispensable tools for addressing...
Gartner Trends 2024: How a Retailer Can Turn Them Into Growth
With the speed at which technology evolves, it can be difficult for retailers to keep up with what is best for their business....
Omnichannel Retail: All You Need to Know for 2024
In 2024, an omnichannel strategy is not just a trend; it's a guiding principle reshaping the foundations of digital marketing...
Email Personalization Guide: Strategies and Tactics That Work
With a resounding 89% of marketers acknowledging the positive impact of personalization on their campaigns, the significance of...
20 Top eCommerce Trends to Watch in 2024
As we are about to enter 2024, staying in touch with the latest eCommerce trends is paramount, especially for retailers and...
Unlocking Black Friday Success: Key insights from our BFCM webinar
Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly...
Webinar: Unlocking Black Friday Success – Insights Across Retail Sectors
Black Friday, Cyber Monday (BFCM for short), and the holiday period that follows are the Holy Grail of the retail and eCommerce...
Black Friday Checklist: A 52-Spot Last-Minute Audit for Retailers
There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few...
30 Back to School Marketing strategy ideas for FMCG retailers
Running a Back to School campaign is crucial for FMCG retailers, as this season significantly boosts consumer spending on...
ChatGPT and Retail: 7 ways AI Can Increase Business Efficiency
One of the most promising technologies for growing business efficiencies is AI (artificial intelligence) which has the potential...
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