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The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging the world of the beauty...
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eCommerce and online shopping didn’t only change the fundamentals of retail, they also changed consumer behavior. Modern...
The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants...
Retail in 2023 doesn't look quite like it did before COVID took over eCommerce. Online shopping is at an all-time high, even...
Without a doubt, the global pandemic has had an unprecedented impact on our lives and this new reality could not leave the...
![How to improve customer engagement in retail [30 Examples]](https://blog.contactpigeon.com/wp-content/uploads/2021/07/improve-customer-engagement-retail_2-400x250.jpg)
It’s no wonder that 78% of the customers prefer the omnichannel customer engagement approach as it helps them connect with their...
What’s at the heart of any business? Products, services, profits? All of these things are important, but at its core, a business...
When 80% of sales consistently come from 20% of your existing customers, it goes without saying that keeping those buyers around...
The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose...
Without a doubt, this summer will be different from the previous one and hopefully better. The COVID-19 vaccine brought a sense...
Father's Day campaigns have gained even more popularity following the worldwide impact of the pandemic. While we should...
Mother's Day is a big day for mothers and the retail industry. Mother's Day, which is celebrated on May 9th this year, is the...
The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget....
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