How Nonprofits Use Email Marketing to Drive Donations

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Published: Dec 2, 2016 | Updated: Aug 30, 2019 by ContactPigeon in Ecommerce

Do you ever think how you can change the world? Well, not trying to be pessimistic but, no one can change it in a day. With holidays getting closer and closer everyone tries to share whatever they can offer, to show more love and affection. This doesn’t occur to individuals only, but also to nonprofit organizations, that during the last month of the year, usually, receive up to 31% of donations and are accumulating 12% in just the last 3 days of the year. This increase doesn’t happen by chance, that’s why we took the initiative to unveil through this

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Everything You Need To Know About Holiday Email Marketing

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Published: Nov 24, 2016 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Holidays, for some people is the best time of the year but, for others, the thought of listening to Wham’s  “Last Christmas” can drive them up the wall ? One thing is for sure, the holiday season for retailers is a period where you either make it or break it. So, the same goes for e-commerce owners  and for this reason, they should employ the right marketing tactics to engage customers. Email marketing is the most effective tool for doing so. Data from previous years show that email marketing accounted for almost a quarter of online sales during holiday’s period. To help you out, we

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Taking on Browse Abandonment for Ecommerce

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Published: Nov 22, 2016 | Updated: May 11, 2023 by ContactPigeon in Ecommerce

Ideally, visitors who land on your e-shop would place products in their carts and proceed to checkout. However, in most cases, visitors leave the site after browsing without placing any item into their shopping cart. Based on a 2014 study, browse abandonment applies to approximately 92% to 93% of eCommerce visitors. Browse Abandonment occurs when a visitor leaves the site after browsing products without placing items into the shopping cart. What are some ways you can mitigate browse abandonment? Well, top retailers (like Amazon) have been using email campaigns to effectively target and win-back customers. The primary goals for creating a browse abandonment campaign are:

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