The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With...
24 Holiday Newsletter Ideas to Cheer Up the Season
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Ecommerce & Retail Marketing
Ecommerce Checkout Flow: A Designer’s Checklist
Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the...
Black Friday Strategies for Retailers: Best Practices & Ideas (List)
Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year,...
How to Grow and Maintain Your Email List as an Ecommerce Brand?
Email marketing for ecommerce is one of the best ways to build personal and lasting relationships with your customers. A...
Ecommerce SEO: Everything You Need To Know
When it comes to ecommerce SEO strategies, they all have the same goals: Increase organic website traffic Increase conversion...
3 Shopify Plus Apps to Set Your Store Sales on Autopilot (with How To Guides)
Running a Shopify Plus store is no easy feat. From inventory management to marketing campaigns, there are plenty of things to...
Category Page Best Practices for eCommerce
The Category page groups individual product pages together based on a similar theme. Having well-structured category pages...
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Marketing Automation Statistics for eCommerce [2024]
Increasingly, customers expect marketing communications that go beyond a generic email blast. Personalization is in. This means...
The eCommerce KPIs List You Should Focus On 2024
Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set...
Strong Customer Authentication and eCommerce: How to (properly) prepare your business
Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape....
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The Best Summer Marketing Campaigns for eCommerce [2025]
Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing...
Why A/B Testing is Essential for Growing Your Ecommerce Business?
When building an ecommerce business, your website is your storefront. Your social media and search engine ads and email...
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