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The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose & Partners supermarket chain, and other retail-related businesses. The first store was opened in 1864 in the famous Oxford Street and...
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With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience...
The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet...
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer...
Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its...
The essence of retargeting is to increase conversions, grow leads, boost revenue and simultaneously keep all your visitors...
To say that the world of e-commerce is competitive is something of an understatement. Thanks largely to factors like the...
"Not everything that can be counted counts, and not everything that counts can be counted." - Albert Einstein OK, maybe Einstein...
If you're running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the...
Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect...
Marketing automation usually refers to a platform with associated tools and analytics to help develop a lead nurturing strategy....
Cart abandonment might be the Boogeyman that every e-shop is scared of but, what is it, though? When potential customers visit...
As marketers, you constantly have to struggle in explaining the value of what you do. You have to justify all your actions and...
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