When Black Friday rolls around, retailers have a lot to get excited about. According to a study last year, over 137 million Americans plan to shop over Thanksgiving weekend. That can translate into huge traffic and sales for retailers across the country. It is by far the biggest retail day/event of the year. This means that brands and marketers should be planning well in advance to take advantage of this big date. One aspect of the preparation involves setting up the right campaigns, workflows, and tools to maximize sales from the holiday traffic. In a previous post, we covered the step
Coupon offers and specific deals are an excellent way to encourage people to buy your products or services. Not only can they encourage lead conversion, but they can also drive up customer retention and boost customer loyalty. Despite their power, however, it can be daunting figuring out how to use coupons in the most effective way possible to drive up sales for your e-commerce company. After all, there are countless types of coupon offers that companies can make available — as well as endless ways that they can be made available to consumers. If you’re a marketer or e-shop owner who wants
Marketing automation is one of the most misunderstood terms in digital marketing nowadays. This is true even among the marketers. A common belief is that it’s an emulation of the old school marketing tactic of pre-scheduled email campaigns to be delivered at a specific interval. Indeed, this means that many marketers haven’t figured out the allure and, of course, the true power of marketing automation just yet. In this post, we pulled together several key marketing automation terms that we believe every marketer should know. Term #1: Marketing automation funnel Marketing automation funnel, similar to sales funnel, refers to the step by steps
You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off. Your website is drawing steady traffic every day, and sales are gradually growing. Only you begin to wonder – how to take this progress to the next level, without continuing to shell out tens of thousands more marketing budget on paid ADs? Well, there is a solution that retail giant, Amazon, has perfected in the last two decades — Personalized Marketing Automation. This article examines the key marketing automation practices that Amazon pioneered that made it the successful behemoth that
Generally, online businesses should focus on continually analyzing their sales funnel to identify bottlenecks where customers are lost. One of the most common places to lose an interested and qualified lead is right at checkout. Many consumers report that they abandon their cart because of unexpected fees, high shipping costs, the requirement of creating an account or because they cannot get an answer to a question they have about their planned purchase. Companies can avoid these lost sales by being more user-friendly in their website design. At the same time, they should also look into recouping sales by proactively reaching out
Winning a customer is hard, winning a loyal customer is even harder. Despite the difficulty, it’s worth the effort because the ability to effectively re-engage existing customers is vital for the longevity of an eCommerce business. Afterall, having a larger percentage of returning customers significantly increases the average customer lifetime value of your business. Consequently, when it comes to investing in marketing automation, it’s efficient to start with scenarios that will win back customers. Today, we cover a top scenario for re-engagement email strategy – Repurchase Reminders. Remind and conquer The most popular forms of Repurchase Reminders are automated messages that remind customers
In recent articles, we have established why marketing campaign automation is an important part of eCommerce for nurturing leads and increasing conversions. Our post today will explore the final part of the customer journey – engaging your customers after first purchase. We will address how marketing automation can play a key role in extending your customer’s lifetime value (CLV). What is a customer worth? For any eCommerce to be truly successful, it’s key to really understand the unit economics related to your customer acquisition, retention and finally lifetime value. Too often businesses invest substantially in paid advertisements to acquire new customers.
Unless you sell magical elements or proclaim to be a wiz in online marketing, chances are, a good majority of your online visitors don’t convert immediately. Acquiring leads and turning them into customers requires a gradual process. This process, also known as lead nurturing, can not only bring customers but also increase the overall customer lifetime value. In eCommerce, you can tap into the power of marketing campaign automation for leads nurturing to win conversions in the long run. Today, we will cover the key Marketing Automation scenarios that work wonders in establishing trust and rapport with your potential leads.
If you run an eCommerce business, you can’t overlook the power of email marketing. After all, studies have shown that email is 40 times more effective than social media for acquiring new customers. Also, 72% of the consumers surveyed would rather receive promotional material through email than other channels, like social media networks. If you want to maximize the power of your email marketing strategy, you should consider adopting predictive analytics to perform dynamic segmentations based on visitors’ and customers’ web behavior. Predictive analytics in email marketing can ensure that you’re using the most effective models to generate the right leads and
In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on e-commerce sales. In this post, along with the two subsequent articles as part of our Marketing Automation trilogy, we dive deeper to explore the essential e-commerce automation workflows that nurture leads, optimize conversions and increase returning customers. We start by addressing the number ONE concern of all e-Commerce marketers – converting web visits to sales. So, let’s dive right in. The eCommerce conversion challenge Let’s face it, getting visitor conversion is tough. Even after you’ve worked hard