8 Ways to Use Chrome Notifications to Boost Shopify Store Conversion Rates

Chrome Notifications for Shopify

As a Shopify store owner, have you ever found yourself in a position where you receive a healthy amount of traffic to your eCommerce platform, yet still suffer from low conversion rates when it comes to following up on initial visitor interest in your store and registering those all-important final sales? If so, Chrome Notifications may be just the ticket to give your conversion a little boost. What are Chrome Notifications? Google has provided an effective tool to bring otherwise lost customers back and boost your sales totals in the form of “Chrome Notifications.” Simply put, a Chrome Notification is

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17 Out-of-the Box Easter Subject Lines to Crack Your Email Marketing [2019 updated]

12 Easter Subject Lines

2019 Update: We added even more subject lines to nail your Easter email campaigns! Find them near the bottom of the article! Spring is in the air (or for some regions fast approaching)! Along with the budding greens and blooming flowers, marketers everywhere are planning a host of exciting new marketing ideas for the season. One of the biggest occasion in Spring is Easter. In 2017, Americans spent $18.4 billion at Easter. That’s a 6 percent increase over 2016’s numbers. Across the pond, British consumers plunked down 10 percent more on eCommerce purchases at Easter, lifting overall retail numbers for the quarter. This article

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Mastering The Abandoned Cart Recovery Process

eCommerce Abandoned Cart Recovery Process

Abandoned shopping carts hold trillions in unspent dollars. How can online retailers stop losing these customers right before they make the final click? It all comes down to mastering the abandoned cart recovery process. Table of Content Introduction A Guide to Mastering the Abandon Cart Recovery Process 7 Steps to Abandon Cart Recovery Conclusion The Pain E-commerce began as a buying experience, rather than a browsing one. In those early days, retailers were afraid to lose emotionally driven impulse purchases. Internet shoppers were asking for tailored merchandise at cut-rate prices and skipping the sales bins, end caps, and displays. But

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5 Ways of Using eCommerce Push Notifications for Marketing

eCommerce Push Notifications

Last month, we introduced yet another power messaging channel to reach your target audience. The new eCommerce push notifications give you unique ability to reach users with special updates, sales, promotions and tailored reminders to lapsing customers. With proper usage, this channel has the potential to overtake emails in its effectiveness. Push notifications are not subjected to spam filters, nor any other form of inbox restrictions and messages are “pushed” at the point where users are active on their devices. As a result, eCommerce push notifications have 3 to 10x times higher click rates compared to standard email newsletters, and so

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Must Have Shopify Apps for Automating Your Store Processes

9 Must Have Shopify Apps

The online marketplace is also expected to be more competitive than ever in 2018. That’s why e-commerce store owners need to continuously explore new technologies and promotion tactics in order to create a competitive advantage against competitors in the industry. Shopify Tool Stack is a collection of shopify apps that help you stay competitive by providing assistance and automation with all processes of running your Shopify store — particularly with automating sales. Check out these 10 must-have Shopify apps that can boost your sales and make you more competitive. Shopify Apps for managing your inventory, shipping, and tracking Shopify app #1:

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3 Proven Ways to Reduce Category Browse Abandonment

eCommerce Category Browse Abandonment

For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year. Estimates range from 70% cart abandonment to almost 80 percent of all possible orders are lost from a form of visitor abandonment. This post will cover the various types of abandonment and introduce 3 ways to tackle the most common one – Category Browse Abandonment.   Types of Visitor Abandonments Website bounce A bounce refers to a single page session on your site. It takes

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11 Romantic Valentine’s Day Email Subject Lines to Steal

Valentine's day email subject

When it comes to email marketing, consumers scroll, swipe and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap for capturing customer’s attention is narrowing considerably.  Throw in a consumption-driven event like Valentine’s Day, when nearly every business out there is jumping into the marketing frenzy, and you’ve got your work cut out for you. What all eCommerce Managers should also keep in mind is that Valentine’s Day is the 2nd largest commercial day in the US, so you should totally spend some time on designing your Valentine’s email marketing strategy (btw, check out our Valentine’s

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8 Heart Warming Valentines Day Email Templates

Valentines Day Email Templates

Valentine’s Day is just a month away. After Christmas, Valentine’s Day is our second favorite holiday of the year. After all, very few of us can resist those heart melting and gushingly sweet wishes exchanged on the holiday of love! 💖 At the same time, Valentine’s day is also a retail occasion for all eCommerce marketers, as people are willing to spend a little more for their loved ones on this special day. (Keep in mind that the average spend in the US for Valentine’s gifts is $140). That’s why we are bringing you a set of lovely Valentines Day email templates to help inspire

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5 Triggered Emails to Automate Your Shopify Store Sales

5 Triggered Emails That Grows Shopify Sales

If you have launched an eCommerce store, then you should know that one important step towards success is to build traffic. (You can learn more about building website traffic in this interesting article). However, if you want your Shopify store to thrive, it’s not enough to simply grow traffic — especially since only 1 to 2 percent of visitors actually convert to paying customers. Instead, Shopify store owner needs to take one further step: try to actually convert site visits into sales – and then turn paying customers into returning customers. Triggered emails may be the answer to that. In

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12 Christmas Email Campaign Statistics to Know for This Holiday Season

Statistics on Christmas Email Campaign

Most companies start planning their Christmas email campaign long before the actual holiday. That’s why it may seem like the Christmas season starts earlier and earlier every year! However, holiday marketing campaigns really go into full effect during the months of November and December. During this time, businesses around the world start filling inboxes with notes, coupons, special sales and more. If you’re smart about it, Christmas is one of the very best times of year to engage with your customers and boost sales. The key is to create campaigns that can get heard above the noise of all the

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Fine Tune Your Holiday Email Marketing Checklist

Holiday Email Marketing Checklist

Black Friday and Small Business Saturday are over, but the holiday season is just getting started. You can reap the rewards of higher sales and an increased customer base if you launch a targeted holiday email marketing campaign during this season. It might seem overwhelming to think about, which is why a little expert automation help is in order. That’s why our team here at ContactPigeon has created a handy holiday email marketing checklist that takes the work out of your holiday emails. All you have to do is schedule – and check in to optimize. With three simple email automations,

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How to Leverage Marketing Automation to Enhance the Customer Experience

Marketing automation for enhanced Customer Experience

Marketing automation is no longer a new concept, but it is an evolving one. In a way, marketing comes full-circle, beginning with one-on-one relationships that eventually become too numerous to manage. When marketing automation first entered the scene, it was a welcome solution to the growing problem of having too many audience members to engage and too few marketers (or too little time) to give them the individual attention they deserve. These early solutions focused on lists and segmentation, turning one-to-one efforts into one-to-many efforts – a time saver, indeed. Yet marketers soon realized the result of automating marketing activities

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9 Super Awesome Ho Ho Holiday Marketing Ideas

Holiday marketing ideas

Everyone loves a surprise. That’s why we are offering 9 unconventional and super awesome holiday marketing ideas for eCommerce so you can put a smile on your customer’s face. 😄 Who knows, those holiday marketing campaign ideas might even surprise you in the form of year revenue results! The surprise factor is the game changer Christmas brings some of the year’s most welcome surprises. According to the Harvard Business Review, a surprise is like crack for your brain. It changes behavior, intensifies relationships, and strengthens emotions. Because the human mind remembers novelty better than predictability, you can enhance your branding in your customer’s

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How to Capitalize on Your Black Friday Traffic

Capitalizing on Black Friday Traffic

Every year, online and retail shopping records are broken during the period between Thanksgiving, Black Friday and Cyber Monday. Black Friday and Cyber Monday are the two biggest shopping days of the year. Ecommerce continues to be the favorite choice of consumers who are trying to take advantage of holiday sales and steer clear of crowds during this busy shopping period. U.S. customers spent a total of $12.8 billion online between Thanksgiving Day and Cyber Monday in 2016. Cyber Monday 2016 was the biggest day for online sales in the U.S. in all of history. Here is a step-by-step guide

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Thanksgiving Email Ideas To Make Your Customer Melt

Thanksgiving email ideas for eCommerce

November is here, and that means it’s time to start thinking about the holidays, especially for retailers. It is the month for deals and savings, with Black Friday and Cyber Monday raking in huge amounts of revenue for retailers. In 2016, Cyber Monday sales smashed all previous records, bringing in $3.4 billion in revenue.But what about Thanksgiving itself? While not as big as Black Friday, or Cyber Monday, letting your customers know you’re thinking of them and reaching out to say thanks is a great way to set yourself apart from other email blasts touting the best deals in stores

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Black Friday Email Subject Lines Inspirations for eCommerce (2018 updated)

Black Friday Email Subject Lines & Templates

Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2016 it grossed a shocking $3 billion from online and mobile purchases alone. For many retailers, such as jewelers, it’s a significant day since up to 40 percent of their annual turnover can occur between Black Friday and Christmas. With sharp discounts and deals, it is not surprising many consumers want to fully leverage this occasion to stock on their wish list and get ahead of Christmas shopping in one go. Consequently, nearly all brands and online retailers are looking to make a difference

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[Poll Results] What’s Your Biggest eCommerce Challenge?

Sept '17 Polls Are In - The Top eCommerce Challenge

In our September newsletter, we posed the following question to 2000+ fellow digital marketers and eCommerce readers: As eCommerce marketer, what’s your biggest eCommerce challenge to growing your business? To limit the range of possible options, we proposed 3 general areas. Grow visitor traffic Convert visitors into customers Get more returning customers Well, the results are in! 📊 While the responses are insightful, we are not entirely surprised by the results. Nearly half of the respondents (45% to be exact) considers sales conversion optimization as a major eCommerce challenge. This corresponds to recent studies that place visitor abandonment to ~92% of

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Top 5 Black Friday Marketing Automation Scenarios for Holiday Success

Top Black Friday Marketing Automation Scenarios

When Black Friday rolls around, retailers have a lot to get excited about. According to a study last year, over 137 million Americans plan to shop over Thanksgiving weekend. That can translate into huge traffic and sales for retailers across the country. It is by far the biggest retail day/event of the year. This means that brands and marketers should be planning well in advance to take advantage of this big date. One aspect of the preparation involves setting up the right campaigns, workflows, and tools to maximize sales from the holiday traffic. In a previous post, we covered the step

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eCommerce Retention Strategies for Happy Customers

eCommerce retention strategies

Retention is a key part of selling and growing an e-commerce business. Keeping existing customers on for repeat business is often a more cost-effective and easier way to sustain your company than putting the time and money into gaining a new customer. In fact, the most commonly quoted “average” is 7 times more to sell to a new customer than to an existing one. Not only that, but repeat customers typically spend up to 67% more. Overall, managing to hang onto a customer improves the lifetime value of that customer. But it is a major challenge for marketers to retain

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