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The Benefits of Email List Segmentation and How to Get Started

December 20, 2016 by ContactPigeon in Growth

A marketing strategy that has proven to be effective throughout time is email marketing. Collecting contact details of interested consumers, and nurturing them with the right messaging, can be a great way to turning contacts into prospective customers. However, email marketing isn’t as simple as merely collecting addresses, putting them on a list, then targeting that entire list with your marketing materials. In fact, one of the best ways to ensure that your email list is an effective marketing tool is by simply segmenting your contacts specifically by who and what you need to target. Email contact segmentation involves splitting up your

How Nonprofits Use Email Marketing to Drive Donations

December 2, 2016 by ContactPigeon in Ecommerce Trends

Do you ever think how you can change the world? Well, not trying to be pessimistic but, no one can change it in a day. With holidays getting closer and closer everyone tries to share whatever they can offer, to show more love and affection. This doesn’t occur to individuals only, but also to nonprofit organizations, that during the last month of the year, usually, receive up to 31% of donations and are accumulating 12% in just the last 3 days of the year. This increase doesn’t happen by chance, that’s why we took the initiative to unveil through this

Everything You Need To Know About Holiday Email Marketing

November 24, 2016 by ContactPigeon in Ecommerce Trends

Holidays, for some people is the best time of the year but, for others, the thought of listening to Wham’s “Last Christmas” can drive them up the wall 😵 One thing is for sure, the holiday season for retailers is a period where you either make it or break it. So, the same goes for e-commerce owners and for this reason, they should employ the right marketing tactics to engage customers. Email marketing is the most effective tool for doing so. Data from previous years show that email marketing accounted for almost a quarter of online sales during holiday’s period. To help you out, we

Taking on Browse Abandonment for Ecommerce

November 22, 2016 by ContactPigeon in Growth

Ideally, visitors who land on your e-shop would place products in their carts and proceed to checkout. However, in most cases, visitors leave the site after browsing without placing any item into their shopping cart. Based on a 2014 study, browse abandonment applies to approximately 92% to 93% of eCommerce visitors. Browse Abandonment occurs when a visitor leaves the site after browsing products without placing items into the shopping cart. What are some ways you can mitigate browse abandonment? Well, top retailers (like Amazon) have been using email campaigns to effectively target and win-back customers. The primary goals for creating a browse abandonment campaign are:

Introducing the New Dynamic Pop-up Editor [Video Tutorial]

November 20, 2016 by ContactPigeon in News & Updates

Here, at ContactPigeon, we like working hard as much as we love playing hard. This means we always strive for outstanding research, substantial testing and impressive results to make our platform easier to use for you. Isn’t that all you could ask for? We already know the answer to this question (duh…), as we always put our customers first and listen to what you have to say. Our confidence and enthusiasm in our product helps us come up with new ideas and enhancements that, in the long run will deliver more traffic and sales at your online doorstep! Let’s get

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