Why Marketing Campaign Automation Should Be a Part of Ecommerce Marketing?

by ContactPigeon | Jul 26, 2017 | Ecommerce & Retail Marketing

Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its multiple benefits. Not only because it helps you integrate your Sales team with your Marketing team or because it enables you to boost your...

Onsite Retargeting: Your Ecommerce Success Recipe

by ContactPigeon | Jul 20, 2017 | Ecommerce & Retail Marketing

The essence of retargeting is to increase conversions, grow leads, boost revenue and simultaneously keep all your visitors satisfied. If you think this is a tall order, then keep reading. Onsite retargeting is a way to prompt a targeted message, either text or media...

5 Key Ecommerce Metrics you Need to Track Daily

by ContactPigeon | Jun 28, 2017 | Ecommerce & Retail Marketing

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William Bruce Cameron) but, the...

How to Write an Effective Automated Welcome Email for Ecommerce

by ContactPigeon | Jun 19, 2017 | Ecommerce & Retail Marketing

Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect something from you. A welcome email campaign is the least you can do in order to introduce them to your brand, the products you offer and convince...

8 Facts About Ecommerce Marketing Automation That Will Make You Think Twice

by ContactPigeon | Jun 14, 2017 | Ecommerce & Retail Marketing

Marketing automation usually refers to a platform with associated tools and analytics to help develop a lead nurturing strategy. In short, it enables you to automate your marketing so you can shift your energy to more cerebral tasks and strategic thinking. It can be a...