by Joyce Qian | May 24, 2024 | Retail Marketing
Customer segmentation is a cornerstone of effective retail marketing strategy, offering myriad benefits for businesses across various sectors. By examining customer segmentation examples, we can see how dividing customers into distinct groups based on their...
by Sofia Spanou | May 17, 2024 | Ecommerce
As the digital and physical shopping realms converge, delivering a seamless and consistent customer experience across multiple channels has transformed from a competitive advantage to a strategic business necessity. The importance of an omnichannel customer experience...
by Joyce Qian | Apr 30, 2024 | Ecommerce
Now that every click, swipe, and purchase matters, A/B testing for retailers has emerged as a powerful tool for those seeking to optimize their conversion rates and refine the customer experience. Often referred to as split testing, A/B testing allows retailers to...
by Joyce Qian | Apr 19, 2024 | Ecommerce
In the omnichannel customer engagement mix, personalized push notifications have emerged as indispensable tools for addressing customers and driving conversions. Personalization revolutionizes the way retailers interact with their audience, with 80% of customers...
by Sofia Spanou | Apr 12, 2024 | Ecommerce
With the rise in online shopping, cart abandonment poses a significant challenge for eCommerce retailers. On average, more than 70% of shoppers abandon their carts before completing a purchase. Implementing an omnichannel cart abandonment strategy enables...
