by Sofia Spanou | Oct 24, 2025 | Brand Stories, Ecommerce & Retail Marketing
As the sporting goods arena becomes increasingly competitive and digitally driven, Intersport stands out as a compelling example of how a global retail network can remain both agile and deeply rooted in local markets. The Intersport marketing strategy, business model,...
by ContactPigeon | Oct 13, 2025 | Artificial Intelligence, ContactPigeon News, Ecommerce & Retail Marketing
ContactPigeon’s flagship event, Pigeons To The Rescue, returns this week, bringing together Greece’s top retail and eCommerce professionals for a forward-looking, AI-powered marketing automation experience. 📍 Athens: October 14–17, 2025📍Thessaloniki: October 21-22,...
by George Mirotsos | Oct 10, 2025 | Customer Data Platform, Ecommerce & Retail Marketing
As privacy regulations tighten and third-party cookies disappear, CMOs face a fundamental question: which data architecture will drive growth in a consent-first world? Answering the CDP vs DMP question is a defining business decision that shapes how retail brands...
by Joyce Qian | Oct 8, 2025 | BFCM guides to get prepared, Brand Stories, Ecommerce & Retail Marketing
The 2024 Black Friday and Cyber Monday (BFCM) shopping season was not merely a promotional event; it was the definitive test of omnichannel maturity in the modern retail era. Success was no longer measured by the depth of discounts alone but by a retailer’s ability to...
by Dimitris Stravopoulos | Oct 8, 2025
BFCM Page Inspector (Expert Edition) BFCM Page Inspector (Expert Edition) A comprehensive audit for your BFCM page. Follow the steps to get your final conversion readiness score. Start...