by Joyce Qian | Jul 9, 2024 | Ecommerce & Retail Marketing
The back-to-school (B2S) season is more than just a busy shopping period; it’s a pivotal time that significantly impacts annual sales for retailers. As students and parents gear up for a new academic year, retailers must strategically align their offerings to meet the...
by Charalampos Nikas | Jun 17, 2024 | Ecommerce & Retail Marketing
On average, most customers shopping on a retailer’s website will not complete a transaction, leading to an estimated $260 billion in lost sales annually. The 2024 cart abandonment stats provide crucial insights into the scale of this issue and the specific reasons why...
by Sofia Spanou | Jun 7, 2024 | Brand Stories, Ecommerce & Retail Marketing
Chinese fast-fashion brand Shein emerged in 2012, swiftly positioning itself in the market by engaging influencers on social media. Over the following decade, Shein experienced remarkable growth, culminating in its status as one of the largest fashion brands globally...
by Joyce Qian | May 31, 2024 | Ecommerce & Retail Marketing
Let’s break down the key points: Personalized messaging across SMS, Viber, and WhatsApp significantly boosts engagement and conversions, with SMS open rates reaching 98% and average conversion rates between 21–30%, making it a powerful channel in retail marketing....
by Joyce Qian | May 24, 2024 | Ecommerce & Retail Marketing
Customer segmentation is a cornerstone of effective retail marketing strategy, offering myriad benefits for businesses across various sectors. By examining customer segmentation examples, we can see how dividing customers into distinct groups based on their...
