by Sofia Spanou | Jul 23, 2024 | Ecommerce & Retail Marketing
Seamless communication is the backbone of modern retail success, and a strong omnichannel personalization strategy depends on deliverability across every key channel. Channels like Email, SMS, Viber, WhatsApp, and Push notifications are the linchpins of a successful...
by Sofia Spanou | Jul 12, 2024 | Ecommerce & Retail Marketing
Chewy, a leading US-based online pet retailer, has swiftly risen to prominence by leveraging innovative marketing strategies and a customer-centric approach. Founded in 2011, Chewy has transformed the pet retail industry with its seamless online shopping experience,...
by Joyce Qian | Jul 9, 2024 | Ecommerce & Retail Marketing
The back-to-school (B2S) season is more than just a busy shopping period; it’s a pivotal time that significantly impacts annual sales for retailers. As students and parents gear up for a new academic year, retailers must strategically align their offerings to meet the...
by Charalampos Nikas | Jun 17, 2024 | Ecommerce & Retail Marketing
On average, most customers shopping on a retailer’s website will not complete a transaction, leading to an estimated $260 billion in lost sales annually. The 2024 cart abandonment stats provide crucial insights into the scale of this issue and the specific reasons why...
by Sofia Spanou | Jun 7, 2024 | Brand Stories, Ecommerce & Retail Marketing
Chinese fast-fashion brand Shein emerged in 2012, swiftly positioning itself in the market by engaging influencers on social media. Over the following decade, Shein experienced remarkable growth, culminating in its status as one of the largest fashion brands globally...