Extended Reality in Retail: How XR is Evolving Customer Experience

by ContactPigeon | Jul 21, 2023 | Ecommerce & Retail Marketing

With the uptick in digital shopping, retailers have gotten creative in offering a full-service experience to customers. Many have achieved this by integrating extended reality into in-person and online shopping platforms. extended reality offers retailers a method to...

Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid

by ContactPigeon | Jun 30, 2023 | Ecommerce & Retail Marketing

Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and...

The Anatomy of The Perfect Campaign Performance Dashboard

by ContactPigeon | Jun 23, 2023 | Ecommerce & Retail Marketing

An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign so business owners can...

Future Retail in 2035: All the Retail Insights You Should Know

by ContactPigeon | Jun 2, 2023 | Ecommerce & Retail Marketing

In the last few years, the world has faced volatile economic conditions, intense competition, and extreme turmoil, that have evolved customer shopping behavior into an ambient experience. Spanning and emerging digital, physical, virtual, and social platforms, 73% of...

Gap Marketing Strategy: How the American Clothing Retailer Scaled to Over 3000 Stores

by ContactPigeon | May 26, 2023 | Brand Stories

The story of how Gap Inc., a leading global fashion retailer, took the world by storm is worth paying attention to. From its humble beginning, the company has attained impressive feats. However, it has also had its fair share of challenges. In 2021, the company...