The 30 Most Important Customer Engagement Metrics You Should Track in Retail

by ContactPigeon | Apr 21, 2022 | Ecommerce & Retail Marketing

The retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete with other retailers in today’s omnichannel...

The 60 most important Mother’s Day statistics for retailers (2024)

by ContactPigeon | Apr 15, 2022 | Ecommerce & Retail Marketing

When most business leaders picture major holidays, they focus on Christmas, Easter, and Valentine’s Day. These are all important events, of course, but there’s no denying the impact of Mother’s Day on the retail sector. Whether purchased from adoring...

ASDA’s marketing strategy: How the British supermarket chain reached the top

by Sofia Spanou | Apr 11, 2022 | Brand Stories, Ecommerce & Retail Marketing

ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week across its 600 stores. The British empire leverages machine learning, an omnichannel approach to retail, and now-iconic lines to meet...

The 16 Best Easter Campaigns of All Time

by Joyce Qian | Mar 30, 2022 | Ecommerce & Retail Marketing

Retailers and growth marketers alike need to be completely aligned with the pulse of the market, if they wish to succeed and implement marketing strategies that stand out. In 2021, estimates showed immense growth in Easter spending for the retail sector. In the UK...

Martech Trends 2022: 48 industry experts share their insights

by ContactPigeon | Mar 24, 2022 | Ecommerce & Retail Marketing

The last couple of years has been at least challenging for most industries around the world. The pandemic’s impact has caused fundamental shifts in consumers’ behavior and brands’ strategy, decision-making, and mentality. For sure this forced...