by ContactPigeon | Jun 23, 2023 | Ecommerce & Retail Marketing
An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign so business owners can...
by ContactPigeon | Jun 2, 2023 | Ecommerce & Retail Marketing
In the last few years, the world has faced volatile economic conditions, intense competition, and extreme turmoil, that have evolved customer shopping behavior into an ambient experience. Spanning and emerging digital, physical, virtual, and social platforms, 73% of...
by ContactPigeon | May 26, 2023 | Brand Stories
The story of how Gap Inc., a leading global fashion retailer, took the world by storm is worth paying attention to. From its humble beginning, the company has attained impressive feats. However, it has also had its fair share of challenges. In 2021, the company...
by ContactPigeon | May 19, 2023 | Brand Stories, Ecommerce & Retail Marketing
Whether you’re looking at in-person customers who did research online before they came into the store or online customers who are shopping after receiving an SMS message about a sale, there’s a good chance that you already deal with omnichannel customer engagement....
by Sofia Spanou | May 5, 2023 | Brand Stories, Ecommerce & Retail Marketing
The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging the world of the beauty...