Boots: The Omnichannel Marketing Strategy Behind UK’s Leading Pharmacy Retailer

by Sofia Spanou | Jul 30, 2021 | Brand Stories

Success stories about famous or noteworthy brands, like LEGO, IKEA, New Look, Screwfix, or Farfetch, can provide valuable information to retailers and marketers alike. A collection of case studies that consists of tried-and-true, successful marketing strategies...

How to improve customer engagement in retail [30 Examples]

by ContactPigeon | Jul 27, 2021 | Ecommerce & Retail Marketing

It’s no wonder that 78% of the customers prefer the omnichannel customer engagement approach as it helps them connect with their favorite brands in multiple ways. Consequently, this percentage justifies the increasing number of companies investing in the omnichannel...

Retail Customer Engagement Statistics: 55 Stats You Need to Know

by ContactPigeon | Jul 23, 2021 | Ecommerce & Retail Marketing

What’s at the heart of any business? Products, services, profits? All of these things are important, but at its core, a business is about people. The way you engage with your customers will shape the future of your company, in more ways than one. It only takes a...

13 Effective Omnichannel Customer Engagement Strategies for Retailers

by ContactPigeon | Jul 15, 2021 | Ecommerce & Retail Marketing

When 80% of sales consistently come from 20% of your existing customers, it goes without saying that keeping those buyers around and engaged is a top priority. Retail customer engagement strategies drive retention rates, and with 86% of consumers reporting they’ll pay...

John Lewis Omnichannel Strategy: How the UK’s Top Homeware Retailer Has Reached The Top

by Sofia Spanou | Jul 7, 2021 | Brand Stories, Ecommerce & Retail Marketing

The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose & Partners supermarket chain, and other retail-related businesses. The first store was opened in 1864 in the famous Oxford Street and...