by Sofia Spanou | Aug 30, 2021 | Ecommerce & Retail Marketing
The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants like Amazon accounting for nearly 20% of all retail purchases. Now this might seem like physical retail is seriously threatened but do not be...
by ContactPigeon | Aug 27, 2021 | Ecommerce & Retail Marketing
Retail in 2023 doesn’t look quite like it did before COVID took over eCommerce. Online shopping is at an all-time high, even after lockdowns have eased. In the modern digital era and the sudden development of eCommerce due to recent events, a brand’s conversion...
by ContactPigeon | Aug 24, 2021 | Ecommerce & Retail Marketing
Without a doubt, the global pandemic has had an unprecedented impact on our lives and this new reality could not leave the retail industry unaffected. Essential goods sales rose immensely, thousands of businesses closed, and an increasing number of individuals began...
by Sofia Spanou | Jul 30, 2021 | Brand Stories
Success stories about famous or noteworthy brands, like LEGO, IKEA, New Look, Screwfix, or Farfetch, can provide valuable information to retailers and marketers alike. A collection of case studies that consists of tried-and-true, successful marketing strategies...
by ContactPigeon | Jul 27, 2021 | Ecommerce & Retail Marketing
It’s no wonder that 78% of the customers prefer the omnichannel customer engagement approach as it helps them connect with their favorite brands in multiple ways. Consequently, this percentage justifies the increasing number of companies investing in the omnichannel...