IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top

IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top

by Sofia Spanou | Sep 6, 2021 | Brand Stories

We have already talked about the value of case studies before, but we cannot stress enough how our readers can benefit from complete and detailed case studies. At ContactPigeon, we love writing about all-things-retail, and case studies about retail giants is our cup...
20 Brick and Mortar Marketing Strategies That (Actually) Work

20 Brick and Mortar Marketing Strategies That (Actually) Work

by Sofia Spanou | Aug 30, 2021 | Ecommerce & Retail Marketing

The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants like Amazon accounting for nearly 20% of all retail purchases. Now this might seem like physical retail is seriously threatened but do not be...
Product page best practices: The 38 most efficient tactics to replicate in 2024

Product page best practices: The 38 most efficient tactics to replicate in 2024

by ContactPigeon | Aug 27, 2021 | Ecommerce & Retail Marketing

Retail in 2023 doesn’t look quite like it did before COVID took over eCommerce. Online shopping is at an all-time high, even after lockdowns have eased. In the modern digital era and the sudden development of eCommerce due to recent events, a brand’s conversion...
Retail Statistics 2024: the 100 Most Insightful Stats You Shouldn’t Ignore

Retail Statistics 2024: the 100 Most Insightful Stats You Shouldn’t Ignore

by ContactPigeon | Aug 24, 2021 | Ecommerce & Retail Marketing

Without a doubt, the global pandemic has had an unprecedented impact on our lives and this new reality could not leave the retail industry unaffected. Essential goods sales rose immensely, thousands of businesses closed, and an increasing number of individuals began...
Boots: The Omnichannel Marketing Strategy Behind UK’s Leading Pharmacy Retailer

Boots: The Omnichannel Marketing Strategy Behind UK’s Leading Pharmacy Retailer

by Sofia Spanou | Jul 30, 2021 | Brand Stories

Success stories about famous or noteworthy brands, like LEGO, IKEA, New Look, Screwfix, or Farfetch, can provide valuable information to retailers and marketers alike. A collection of case studies that consists of tried-and-true, successful marketing strategies...
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