by Sofia Spanou | Sep 10, 2020 | Ecommerce & Retail Marketing
In recent years, customer engagement has grown to be the new buzz word among customer experience advocates. The more engaged your customers are, the more emotionally invested they are in your business, and hence more likely to advocate your brand. Given that study has...
by Guest Contributor | Aug 31, 2020 | Ecommerce & Retail Marketing
Each month, more than 197 million people around the world visit Amazon.com. If it were a country, Amazon would be among the ten most populous world’s places. In 2019, the online retail giant accounted for 13.7% of the global market share. In the US, it...
by Joyce Qian | Aug 14, 2020 | Ecommerce & Retail Marketing
The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday as America’s...
by Joyce Qian | Aug 10, 2020 | Ecommerce & Retail Marketing
The digital landscape of 2023 looks little like the eCommerce environment that dominated just a few short years ago. One of the most significant changes? A clear shift to mobile. An Episerver benchmark study involving 1.3 billion website views reveals that, on many...
by Guest Contributor | Aug 7, 2020 | Ecommerce & Retail Marketing
Reading that title may have shocked you a little – move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you want to move away from...