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25 Lovely Valentine’s Day Promotion Ideas for Retail

25 Lovely Valentine’s Day Promotion Ideas for Retail

by Joyce Qian | Feb 7, 2020 | Ecommerce & Retail Marketing

As red and pink hearts begin to pepper the shop windows, it’s a reminder that Valentine’s Day draws near. Despite the proximity to Black Friday and Christmas, Valentine’s Day remains one of the top holidays for boosting retail sales. According to the...
Marketer Spotlight: Meet OFarmakopoiosmou’s Dora Kafourou

Marketer Spotlight: Meet OFarmakopoiosmou’s Dora Kafourou

by Sofia Spanou | Feb 3, 2020 | Brand Stories

We are finally resuming our Marketer Spotlights series! This month, we have the pleasure of interviewing Dora Kafourou, eCommerce Digital Marketer of online pharmacy, OFarmakopoiosmou, to be the marketer in the spotlight. In the Marketer Spotlight: Dora Kafourou   ...
Introducing Personalized Mobile Messaging Campaigns

Introducing Personalized Mobile Messaging Campaigns

by George Mirotsos | Jan 22, 2020 | ContactPigeon News

We have a new year tradition at ContactPigeon, we kick off the year with brand new offerings (see 2018). So, Happy New Year with fully personalized and automated mobile messaging campaigns (including SMS/Viber/Whatsapp)! 🎇 Mobile messages make it easy to reach...
B2B Video Marketing Strategy: A Step-by-Step Guide for Building Yours

B2B Video Marketing Strategy: A Step-by-Step Guide for Building Yours

by Guest Contributor | Jan 16, 2020 | Ecommerce & Retail Marketing

There’s ample proof that video is a must for B2B brands. In 2019 alone, 50% of marketers used and invested in more video content. In fact, it became the top used content format, beating blogs and image-based content. Video has also become a priority medium on...
Tesco Case Study: How an Online Grocery Goliath Was Born

Tesco Case Study: How an Online Grocery Goliath Was Born

by Sofia Spanou | Dec 17, 2019 | Brand Stories

Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion. More recently, Tesco...
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