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Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn

Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn

by Joyce Qian | Apr 2, 2020 | Brand Stories

Building a fashion eCommerce business into a unicorn is not an easy feat, even if you’ve got all the funding in the world. It takes more than money to make it happen. From its humble beginning in 2007, Farfetch, a luxury fashion brand, now serves diverse...
The Coronavirus Survival Guide for Retail [Infographic]

The Coronavirus Survival Guide for Retail [Infographic]

by ContactPigeon | Mar 20, 2020 | Ecommerce & Retail Marketing

With the outbreak of COVID-19, the retail sector has entered uncharted territory with the temporary closure of physical stores and the slowdown of consumer spending on broad scales. Undoubtedly, there will be tough challenges ahead. That’s why we decided that...
Retail Marketing Trends 2020: What 31 Industry Experts Predict

Retail Marketing Trends 2020: What 31 Industry Experts Predict

by Joyce Qian | Mar 12, 2020 | Ecommerce & Retail Marketing

2019 was another glorious year for the retail sector, with sales reaching $25 trillion worldwide, according to eMarketer. Unsurprisingly, the key growth driver was eCommerce, which grew over 16% year over year, accounting for $3.46 trillion (~14% of total retail...
Introducing Direct Mail: A Modern Twist to the Age-old Messaging Channel

Introducing Direct Mail: A Modern Twist to the Age-old Messaging Channel

by George Mirotsos | Mar 6, 2020 | ContactPigeon News

At ContactPigeon, we love the thrill of getting a beautiful message, and in our quest for that feeling, we thought: “what’s more beautiful than an actual paper postcard that you can touch and admire all you want?” It will be a message that truly...
Gartner Trends 2020 Predictions: What They Mean for Retailers

Gartner Trends 2020 Predictions: What They Mean for Retailers

by Joyce Qian | Feb 25, 2020 | Ecommerce & Retail Marketing

Each year, Gartner, the world-leading research and advisory firm, identifies top strategic trends that shape the future of businesses across the globe. Retail business owners, CMOs, and eCommerce professionals have highly anticipated Gartner Trends on Digital Commerce...
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