In today’s data-driven retail environment, understanding your customers is no longer a nicety but a necessity. This is where two powerful tools come into play: Customer Relationship Management (CRM) and Customer Data Platform (CDP). While both...
With the speed at which technology evolves, it can be difficult for retailers to keep up with what is best for their business. Some tech can revolutionize eCommerce, while other innovations are a fad. Thankfully, Gartner stays on top of the latest...
Since day one at ContactPigeon we have been talking about the importance of having a single and comprehensive customer profile. We have done that by consolidating message interactions, web behaviors, and the entire eCommerce history of every...
Welcome to the future of retail, where the intersection of technology and consumer behavior has given rise to a new reality that demands adaptability and innovation. In the commerce and eCommerce ecosystem, omnichannel strategies have emerged as a...
Mastering omnichannel inventory management has become a strategic imperative for retail businesses aiming to deliver a seamless and consistent experience to their customers. Companies opt for integrated order processing in their inventory systems...
With the always-changing data privacy laws and the eventual phasing out of third-party tracking, retailers need a better way to manage their customer data. Customer data platforms (CDPs) offer an excellent solution. CDP revenue exceeded $2 billion...
In 2024, an omnichannel strategy is not just a trend; it’s a guiding principle reshaping the foundations of digital marketing and generating 80% of in-store visits. In dynamic retail, the term “omnichannel” has transformed from a...
As consumer preferences continue to evolve at an unprecedented pace, the retail world becomes increasingly saturated. Retailers find themselves navigating a complex maze of choices to stay relevant, and understanding their customers has never been...
Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s marketing strategy helped the company to...
Discover essential chatbot best practices for omnichannel retailers. Dive deep into strategies and refine your approach with these chatbot best practices.
...Hyper-Personalization in Retail: A deep dive into the realm. Learn what it is, key trends and best practices to achieve retail hyper-personalization.
...All eCommerce retailers experience customers abandoning their carts before completing a transaction. It’s common for shoppers to change their minds midway through the checkout process. Although abandoned carts are frequent, they’re also costly...
Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the massive deals and discounts accompanying this retail event. However, the landscape of BFCM is evolving...
The spirit of Halloween should include bewitching themes, ghoulish vibes, jack-o’-lanterns, and costumes. However, besides being a fascinating and thrilling holiday, Halloween is also a very profitable event for retailers and eCommerce...
Today’s customer expects a seamless omnichannel experience. According to Google research, omnichannel drives as much as 80% of store visits. But while many retailers understand its importance, many struggle with optimizing omnichannel...
Black Friday, Cyber Monday (BFCM for short), and the holiday period that follows are the Holy Grail of the retail and eCommerce sectors. While it marks the most profitable and busiest time of the year, retailers also face significant competitive...
The Walmart household name has made an enormous impact in the retail world of hypermarkets and experienced immense growth since its humble beginnings in 1962. Operating approximately 11,000 discount department and grocery stores, Walmart is the...
There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving...
Discover the power of drip marketing, how to nurture leads and boost customer engagement. Explore how drip marketing is used by big retail brands here!
...The fierce competition in the FMCG world has brought forward many big brands that have achieved global awareness and continuous growth. One of the biggest names that have shown immense success for almost 100 years, with approximately 12,000...