Why ASOS is the Absolute UK eCommerce Success Story

by Sofia Spanou | Sep 27, 2019 | Brand Stories

ASOS is an eCommerce retailer famous worldwide for its latest fashion and trends in menswear and womenswear. The acronym ASOS actually stands for “AsSeenOnScreen”, although nowadays the brand is better known by its customer-focused mottos. How did ASOS become the...

Ecommerce SEO: Everything You Need To Know

by Guest Contributor | Sep 20, 2019 | Ecommerce & Retail Marketing

When it comes to ecommerce SEO strategies, they all have the same goals: Increase organic website traffic Increase conversion rate Increase revenue So this means getting to the top of the search results and sending qualified traffic to the ecommerce website. Anyone...

Category Page Best Practices for eCommerce

by ContactPigeon | Aug 22, 2019 | Ecommerce & Retail Marketing

The Category page groups individual product pages together based on a similar theme. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration easier for consumers....

Marketing Automation Statistics for eCommerce [2024]

by ContactPigeon | Aug 14, 2019 | Ecommerce & Retail Marketing

Increasingly, customers expect marketing communications that go beyond a generic email blast. Personalization is in. This means eCommerce marketers need to focus on creating more relevant and valuable customer engagements. A core component for success in the eCommerce...

The eCommerce KPIs List You Should Focus On 2024

by ContactPigeon | Aug 6, 2019 | Ecommerce & Retail Marketing

Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set of indicators, enables companies to measure the progress towards business goals and make effective strategic planning. In this post, we...