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Audience Segmentation Tools: What You Need to Know

Audience Segmentation Tools: What You Need to Know

by ContactPigeon | Aug 3, 2017 | Ecommerce & Retail Marketing

With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience segmentation tools. Audience segmentation is a simple marketing process that every company must use to reach their customers more effectively. What...
Live Web Analytics: The Best Ways to Use Them and What You Need to Know

Live Web Analytics: The Best Ways to Use Them and What You Need to Know

by ContactPigeon | Jul 18, 2017 | Ecommerce & Retail Marketing

To say that the world of e-commerce is competitive is something of an understatement. Thanks largely to factors like the plethora of data, the web analytics tools, the transparency of pricing and the (relatively) low barrier of entry, new e-commerce websites are...
ContactPigeon Dynamic Segmentation is Getting a New Look

ContactPigeon Dynamic Segmentation is Getting a New Look

by ContactPigeon | Jul 6, 2017 | ContactPigeon News

Here at the Pigeon Nest, we are continuously enhancing your ContactPigeon account to make marketing campaigns effortless, so you hit your goals faster. ? Following our recent releases of Facebook Custom Audience and email gallery with 100+ amazing...
How to Choose the Best Marketing Automation Platform for Your Startup

How to Choose the Best Marketing Automation Platform for Your Startup

by ContactPigeon | Jun 22, 2017 | Ecommerce & Retail Marketing

If you’re running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the power of marketing automation software. Studies show that marketing automation can increase sales productivity by 14.5%, and on average,...
Convince Your Boss About the Importance of E-Commerce Email Marketing

Convince Your Boss About the Importance of E-Commerce Email Marketing

by ContactPigeon | May 16, 2017 | Ecommerce & Retail Marketing

As marketers, you constantly have to struggle in explaining the value of what you do. You have to justify all your actions and goals in ways that other departments don’t have to worry about because the results of your work are gradual and not always instant....
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