by Joyce Qian | Nov 13, 2017 | Ecommerce & Retail Marketing
Black Friday inboxes are more crowded than ever, making subject lines the deciding factor between an opened email and one lost in the shuffle. With competition heating up in 2025, the right subject line can mean higher open rates, stronger engagement, and ultimately...
by ContactPigeon | Oct 24, 2017 | Ecommerce & Retail Marketing
Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the celebration of Halloween. It is no longer just a matter of pumpkin carvings or ‘tricks or treats’ but also of a significant sales...
by ContactPigeon | Oct 19, 2017 | Ecommerce & Retail Marketing
Coupon offers and specific deals are an excellent way to encourage people to buy your products or services. Not only can they encourage lead conversion, but they can also drive up customer retention and boost customer loyalty. Despite their power, however, it can be...
by ContactPigeon | Oct 12, 2017 | Ecommerce & Retail Marketing
Marketing automation is one of the most misunderstood terms in digital marketing nowadays. This is true even among the marketers. A common belief is that it’s an emulation of the old school marketing tactic of pre-scheduled email campaigns to be delivered at a...
by Joyce Qian | Sep 28, 2017 | Ecommerce & Retail Marketing
Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates (20%...