by ContactPigeon | Oct 19, 2017 | Ecommerce & Retail Marketing
Coupon offers and specific deals are an excellent way to encourage people to buy your products or services. Not only can they encourage lead conversion, but they can also drive up customer retention and boost customer loyalty. Despite their power, however, it can be...
by ContactPigeon | Oct 12, 2017 | Ecommerce & Retail Marketing
Marketing automation is one of the most misunderstood terms in digital marketing nowadays. This is true even among the marketers. A common belief is that it’s an emulation of the old school marketing tactic of pre-scheduled email campaigns to be delivered at a...
by Joyce Qian | Sep 28, 2017 | Ecommerce & Retail Marketing
Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates (20%...
by ContactPigeon | Sep 26, 2017 | Ecommerce & Retail Marketing
You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off. Your website is drawing steady traffic every day, and sales are gradually growing. Only you begin to wonder – how to take this progress...
by ContactPigeon | Sep 7, 2017 | Ecommerce & Retail Marketing
Generally, online businesses should focus on continually analyzing their sales funnel to identify bottlenecks where customers are lost. One of the most common places to lose an interested and qualified lead is right at checkout. Many consumers report that they abandon...