3 Proven Ways to Reduce Category Browse Abandonment

eCommerce Category Browse Abandonment
Published: Feb 6, 2018 | Updated: Aug 30, 2019 by Joyce Qian in Ecommerce

For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year. Estimates range from 70% cart abandonment to almost 80 percent of all possible orders are lost from a form of visitor abandonment. This post will cover the various types of abandonment and introduce 3 ways to tackle the most common one – Category Browse Abandonment.   Types of Visitor Abandonments Website bounce A bounce refers to a single page session on your site. It takes

Continue reading

The Starter Guide to Ecommerce Marketing Campaign Automation: It’s All About Conversions

Marketing Campaign Automation - Conversions!
Published: Aug 8, 2017 | Updated: Aug 29, 2019 by Joyce Qian in Marketing Automation

2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on e-commerce sales. In this post, along with the two subsequent articles as part of our Marketing Automation trilogy, we dive deeper to explore the essential e-commerce automation workflows that nurture leads, optimize conversions and increase returning customers. We start by addressing the number ONE concern of all e-Commerce marketers – converting web visits to sales. So, let’s dive right in. The eCommerce conversion challenge Let’s

Continue reading

Taking on Browse Abandonment for Ecommerce

browse-abandonment-a
Published: Nov 22, 2016 | Updated: May 11, 2023 by ContactPigeon in Ecommerce

Ideally, visitors who land on your e-shop would place products in their carts and proceed to checkout. However, in most cases, visitors leave the site after browsing without placing any item into their shopping cart. Based on a 2014 study, browse abandonment applies to approximately 92% to 93% of eCommerce visitors. Browse Abandonment occurs when a visitor leaves the site after browsing products without placing items into the shopping cart. What are some ways you can mitigate browse abandonment? Well, top retailers (like Amazon) have been using email campaigns to effectively target and win-back customers. The primary goals for creating a browse abandonment campaign are:

Continue reading