Secrets to Writing Customer Service Emails That Work

Customer Service Emails

Working in customer service, you deal with tons of emails every day. No wonder, 96% of consumers consider it essential for brand loyalty. So you try to manage your customer service appropriately to influence your overall conversion rates, don’t you? The problem is that there’s a big gap between what businesses and customers consider excellent service. While 80% of companies believe they deliver super experiences, only 8% of customers agree with that. Customers want to feel that brands are on the same wave with people and that their problems matter. As a brand representative, you understand it. However, when dealing with hundreds of customer

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How to Automate Your Customer Support in 2020

It’s no secret that rapidly developing new technology is changing the world of business for the decades to come. It’s 2020 and your customers have yet again raised their expectations as to how their experience with your product or service should look like. Not convinced? Studies show that 93% of customers are likely to make repeat purchases with companies that offer outstanding customer service. It’s pretty clear that the quality interaction between your customers and your customer support team is what can make or break your business. That’s why providing excellent customer support is an investment that will pay off

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How to Leverage Marketing Automation to Enhance the Customer Experience

Marketing automation for enhanced Customer Experience

Marketing automation is no longer a new concept, but it is an evolving one. In a way, marketing comes full-circle, beginning with one-on-one relationships that eventually become too numerous to manage. When marketing automation first entered the scene, it was a welcome solution to the growing problem of having too many audience members to engage and too few marketers (or too little time) to give them the individual attention they deserve. These early solutions focused on lists and segmentation, turning one-to-one efforts into one-to-many efforts – a time saver, indeed. Yet marketers soon realized the result of automating marketing activities

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