Study: How Do Millennial Shoppers Behave on Black Friday & Cyber Monday?

How Millennial Shoppers Behave on Black Friday & Cyber Monday
November 22, 2017 by Joyce Qian in Ecommerce

This year, 20% of Millennial shoppers won’t make a single holiday purchase in a brick-and-mortar store. Instead, they will likely continue escalating an unstoppable national trend toward e-buying by holiday shoppers. Dollars spent online already outpace those spent in retail stores during this Christmas shopping season. According to the National Retail Federation, 154.4 million shoppers bought products on the Thanksgiving/Black Friday weekend in 2016. Of those, 108.5 million shopped online while 99.1 million shopped in stores.   Nearly half of Black Friday and Cyber Monday are Millennial Shoppers  Millennial shoppers love Black Friday and Cyber Monday. 2016 Black Friday sales buried 2015 numbers

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6 Tips to Rock Your Cyber Monday Marketing (2018 updated)

Cyber Monday Marketing Tips
November 14, 2017 by ContactPigeon in Ecommerce

On Cyber Monday 2017, US retailers expect to haul in $3.81 billion in sales revenue. How much of that lands in your pocket depends in part on how well you prepare your Cyber Monday marketing plan. In this article, we collected some useful trends, facts, and marketing tactics that will help you boost your eCommerce store’s sales this year. Here is what we know about Cyber Mondays and modern shoppers: Amazon is the most popular cyber shop for buyers 💰 More men than women shop on Cyber Monday 👨 Americans spend 4.7 hours per day on their phones, much of it researching

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Getting Ready for Black Friday and Cyber Monday 2017 Step by Step

A step by step plan to get ready for Black Friday & Cyber Monday
October 31, 2017 by ContactPigeon in Email Tips

As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both retailers and e-commerce, and bargain hunters and Christmas shoppers will be out in droves. Our latest Black Friday report showed that in 2018 the sales increased by +23% comparing with Black Friday 2017. It’s important for stores to have a plan in place to leverage the power of these shopping days and make the best of the holidays this season. We’ve

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Cyber Monday Trends and Insights We Can Apply to 2017

Cyber Monday 2017 Insights
October 3, 2017 by ContactPigeon in Ecommerce

Cyber Monday is the first Monday after Thanksgiving and has historically been one of the biggest shopping days of the year. Last year, shoppers spent $3.36 billion online, a 9.4-percent increase from the year before. It has surpassed Black Friday, the Friday after Thanksgiving, as the day where shoppers shell out the most cash. Here are some Cyber Monday trends that we’ve seen in the past and projections on what we can expect going forward.   How Cyber Monday Got Started? In 2005, The National Retail Federation sent out a press release coining the term Cyber Monday. According to their

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