Personalized messaging across SMS, Viber, and WhatsApp significantly boosts engagement and conversions, with SMS open rates...
Choosing The Right Customer Data Platform (CDP) for eCommerce
In an era where data reigns, the ability to navigate and utilize this valuable resource could very well be the differentiator...
Customer Profiles for Retailers: Analysis, Examples, and Best Practices to Increase Retention
As consumer preferences continue to evolve at an unprecedented pace, the retail world becomes increasingly saturated. Retailers...
The Omnichannel Chatbot Revolution: 18 Key Benefits for Any eCommerce Business
Using an omnichannel chatbot to tackle customer service and improve the shopping experience has proven a very efficient strategy...
Building a 360° Christmas marketing strategy in retail
Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your...
How Videos Can Improve Customer Experience in Retail
Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of...
54 eCommerce Homepage Best Practices That WORK [2024]
Much like a brick-and-mortar retail storefront, an eCommerce homepage acts as a web user's first impression of a brand. An Adobe...
Product page best practices: The 38 most efficient tactics to replicate in 2024
Retail in 2023 doesn't look quite like it did before COVID took over eCommerce. Online shopping is at an all-time high, even...
13 Effective Omnichannel Customer Engagement Strategies for Retailers
When 80% of sales consistently come from 20% of your existing customers, it goes without saying that keeping those buyers around...
Retail Best Practices: 12 Tactics to Maximize Your Mother’s Day Revenue
Mother's Day is a big day for mothers and the retail industry. Mother's Day, which is celebrated on May 9th this year, is the...
eCommerce Growth in Time of Crisis: What Apparel Retailers Should Know
The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail...
How to Remain Operationally Sustainable as an Ecommerce Retailer During Crisis
The corona pandemic has led to a significant change in buyer behavior which caused a shift towards more eCommerce sales. While...
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