Ecommerce SEO: Everything You Need To Know

ecommerce-seo

When it comes to ecommerce SEO strategies, they all have the same goals: Increase organic website traffic Increase conversion rate Increase revenue So this means getting to the top of the search results and sending qualified traffic to the ecommerce website.   Anyone new to the eCommerce world will probably find this a little daunting… But it doesn’t need to be! I am going to take you through the most effective eCommerce SEO strategies you can use to give your online store a boost up the rankings. I will discuss: Table of Content Conducting A Site Audit Keyword Research &

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Category Page Best Practices for eCommerce

eCommerce Category Page Best Practices

The Category page groups individual product pages together based on a similar theme. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration easier for consumers. This generates higher sales and better conversions as a result. In this article, you’ll find a great list of Category Page best practices from category page designs to layout structures. Let’s skyrocket your eCommerce sales this year. Table of Content What is a category page in eCommerce? Why is Category Page optimization crucial for any eCommerce business? 22 Category Page Best Practices for eCommerce

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10 eCommerce Guides You Should Read (immediately)

Curated ecommerce guides

Whether you are an eCommerce newbie who is looking to start your online store or an experienced eCommerce owner looking scale up business results, chances are, 24 hours a day is not enough to accomplish all that’s required to grow a business. Not to mention the time required to sift through hundreds of eCommerce guides and resources to help you get started. That’s why we have curated the definite must-read eCommerce guides from professional experts for our readers’ convenience. Our goal is to provide you with information from a variety of perspectives — such as eCommerce owners, operators, and marketers — to be sure that you get the most effective marketing automation tools, tips, and guidelines to support

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The Best of the Best Product Pages [2019 updated]

Ecommerce best product pages 2018

Your company’s landing page is its first impression. It determines what potential customers see first, whether they click around to see more and possibly makes a purchase, maybe even whether they sign up to your email list to receive regular updates. For eCommerce businesses. the first impression visitors have of your brand is often the product pages. Like all first impressions, it’s vital that your landing page makes a good one, especially in today’s crowded eCommerce marketplace. What exactly goes into some of the best product pages on the web? So although there are some great eCommerce resources and articles about optimizing a

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The eCommerce Nurture Campaign Best Practices for 2019 (that work)

eCommerce Lead Nurturing Emails Best Practices

If you’re in any kind of online business today, you should know about the importance of nurture campaigns in eCommerce and the best practices on how to design successful nurturing sequences. Why? The reason is simple. In the landscape where competition is just one search or clicks away, rarely do a business score a sale on the first outreach or visit session. Or the second. But with a consistent lead nurturing strategy, you can turn the corner for your marketing efforts. A DemandGen report showed that 4%-10% higher response rate when measured against solitary email campaigns. Ecommerce owners and marketers, even those

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12 Marketing Tips to Increase Your eCommerce Sales Fast

12 Marketing Tips to Increase eCommerce Sales

The purpose of marketing is to increase your sales & awareness. For marketing to work you’ll need a strategy that combines a variety of different marketing actions, that together will successfully bring you your desired results – growing your eCommerce sales. When talking about eCommerce, there are some really easy to implement marketing actions. These actions, together, can help you boost your sales and increase the awareness of both, your products and your brand. These actions are really easy and fast to conduct, so keep reading and prepare yourself for a great success! Generate Trust on Your Site Even if

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What You Need To Do To Your Shopify Store To Upgrade It For 2018

Upgrade your Shopify Store for 2018

As a Shopify store owner, your work is never done. An online store is a work-in-progress, requiring regular tweaks and upgrades to keep up-to-date and offer your customers a fast, user-friendly shopping experience. So what can you do to upgrade your Shopify store for 2018 and start the year as you mean to go on? For a little inspiration, check out The Best of the Best Shopify Stores of 2017. Make it personalized and interactive It’s no secret that today, most people have little time and low attention spans. It’s not entirely our fault, after all, society has designed a system

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The eCommerce Checkout Best Practices Infographic

Checkout best practices

It is particularly frustrating to see online visitors go thru the entire shopping journey – finding their desired product, add to cart, and hit checkout – only to drop out at the very last step at checkout. This is a common challenge eCommerce marketers and owners face. Which also explains why our earlier article on eCommerce Checkout Best Practices is one of the most read pieces. So, we created an eCommerce checkout best practices infographic with all the best practices of the checkout process that may help you reduce your checkout abandonment rate, thereby boosting your store’s conversions What causes eCommerce

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5 Key Ecommerce Metrics you Need to Track Daily

5-key-ecommerce-metrics

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William Bruce Cameron) but, the bottom line is: every eCommerce owner should identify and improve the metrics that really count. With so many resources and tools out there – Google Analytics, your eCommerce platform, ContactPigeon analytics (of course ☺) – it’s very easy to get lost and become distracted of what really matters, your customer. This article will take you step by step on clarifying how and what you should calculate and

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5 Tips for a Successful Cart Abandonment Email

cart-abandonment

Cart abandonment might be the Boogeyman that every e-shop is scared of but, what is it, though? When potential customers visit your site and show interest in multiple products, eventually they will add some of them to their basket. Isn’t this what you really aim for, especially when you have spent time and money after multiple campaign efforts to drive them back to your website? Some of these potential clients though, will never make it to check out. Why not remind them? Cart abandonment: why visitors don’t complete their orders? In order to create a successful campaign, it is important to understand the reasons

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What Exactly Is Email Marketing Lifecycle? A Practical Guide for E-Commerce

email-marketing-lifecycle-ecommerce

Engaging customers is a critical part of boosting sales. Smart marketing strategies are starting to emphasize more and more on the email marketing lifecycle, because it is usually far easier and more cost-effective to get repeat business from existing customers than it is to dig up new ones in other ways. Email marketing is a well-established way of communicating with customers and deepening your relationships with them. It’s a managed communications strategy that integrates a full range of marketing communications and channels. This helps to ensure that prospective clients get the material they most need while they are on the

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How Email Marketing Can Increase Your
E-Commerce Business Profits

email-profitable

If you run an e-commerce business, there’s probably a good chance that you’re using multiple marketing strategies to drive leads and increase sales. One essential marketing strategy that you should be taking advantage of is email marketing. Email marketing can help you better nurture your leads and make more sales from those leads. In fact, according to a study on email marketing by the Direct Marketing Association, the ROI of email marketing is a whopping 3,800%! If you are looking to grow your business this year, here are several ways that e-commerce email marketing can help. 1. Email Marketing Drives

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Increase Revenue With Τhese Simple Cross-Selling Ecommerce Strategies

increase-revenue-with-these-5-simple-cross-selling-strategies

In this time and age, when competition is more aggressive than ever, every company’s main target is to find ways to improve their revenue strategy and eventually find the best practices they need to focus on what works for them. Based on this experience, they got to know how to make their ecommerce successful and profitable. Many of you, if not all of you, know that driving incremental sales from a current customer costs a lot less than acquiring new ones. This article is dedicated to show you how to increase revenue by cross-selling additional products to your e-commerce customers, new and old

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That’s the E-commerce Checkout Best Practices that Convert (2019 updated)

ecommerce-check-out-best-practices

It’s not an easy task setting up an e-commerce business. You have to spend time finding the perfect layout, organizing your product photos and creating gripping descriptions. So, even after all that time spent if your checkout process is confusing or seems uncertain to your customers, you will never be able to maximize conversions for your business. We have seen this getting in the way, therefore, in this blog post we have gathered some of the e-commerce checkout best practices from leading brands to give you some guidelines that will help you improve your checkout process and, as a result, increase your

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Email Personalization Methods for Stronger ROI & Customer Retention

personalized-email-logo

According to recent studies, 95% of digital marketing experts believe in email personalization for improving marketing results. As a result, email personalization has abundant advantages toward persuading your consumer. Despite this, many marketers are reluctant in applying email personalization techniques because they tend to believe that this strategy requires expensive or sophisticated tools. We know that’s not the case anymore. Marketing automation platforms, like ContantPigeon, make email personalization easier and more affordable than ever. So, before start sourcing ESP vendors or looking for the most refined platform out there, start from getting to know your customer base! Collecting detailed customer data is

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4 Triggered Email Ideas for Ecommerce

triggered-emails-ecommerce

Here at ContactPigeon, we are strong believers that email campaigns should be personalized, time-sensitive and relevant to user’s needs. Using these factors a triggered email campaign can support your e-commerce business in engaging with leads and customers using campaigns based on past actions and behavioral inclination.  With customization and personalization, these campaigns can help you communicate with your target audiences with customized and personalized messages. Recent studies have shown that trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits, thus making this tool a must have of every e-commerce administrator. First, exactly what is a triggered email? A triggered email is when an

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10 New Year’s Resolutions Every Ecommerce Business Should Make

10-new-years-resolutions-ecommerce

Never stop experimenting no matter how successful and thriving your e-commerce company is! The start of a new year is a great time to start practicing some new trends to boost sales and increase the power of your marketing strategy. As we have enter 2017, here are 10 resolutions that every e-commerce business should implement to make this year the best ever yet!

Everything You Need To Know About Holiday Email Marketing

holiday-email-marketing

Holidays, for some people is the best time of the year but, for others, the thought of listening to Wham’s  “Last Christmas” can drive them up the wall 😵 One thing is for sure, the holiday season for retailers is a period where you either make it or break it. So, the same goes for e-commerce owners  and for this reason, they should employ the right marketing tactics to engage customers. Email marketing is the most effective tool for doing so. Data from previous years show that email marketing accounted for almost a quarter of online sales during holiday’s period. To help you out, we

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Taking on Browse Abandonment for Ecommerce

browse-abandonment-a

Ideally, visitors who land on your e-shop would place products in their carts and proceed to checkout. However, in most cases, visitors leave the site after browsing without placing any item into their shopping cart. Based on a 2014 study, browse abandonment applies to approximately 92% to 93% of eCommerce visitors. Browse Abandonment occurs when a visitor leaves the site after browsing products without placing items into the shopping cart. What are some ways you can mitigate browse abandonment? Well, top retailers (like Amazon) have been using email campaigns to effectively target and win-back customers. The primary goals for creating a browse abandonment campaign are:

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Introducing the New Dynamic Pop-up Editor [Video Tutorial]

new-pop-up-editor

Here, at ContactPigeon, we like working hard as much as we love playing hard. This means we always strive for outstanding research, substantial testing and impressive results to make our platform easier to use for you. Isn’t that all you could ask for? We already know the answer to this question (duh…), as we always put our customers first and listen to what you have to say. Our confidence and enthusiasm  in our product helps us come up with new ideas and enhancements that, in the long run will deliver more traffic and sales at your online doorstep! Let’s get

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