eCommerce marketing strategy Archives - ContactPigeon

Top Customer Segmentation Examples for Rising Retailers (By Industry)

Published: May 24, 2024 by Joyce Qian in Retail Marketing

Customer segmentation is a cornerstone of effective retail marketing strategy, offering myriad benefits for businesses across various sectors. By examining customer segmentation examples, we can see how dividing customers into distinct groups based on their preferences, behaviors, and demographics allows brands to personalize marketing content. This personalization boosts engagement and enhances each campaign’s efficiency, ultimately leading to better results and higher returns on investment. Studies have shown that personalization can drive, on average, 40% higher revenue for high-growth companies compared to their slower-growing counterparts. (McKinsey). Furthermore, customer segmentation provides invaluable insights into customer preferences, enabling brands to tailor their offerings

Best Buy Marketing Strategy: Becoming the Largest US Consumer Electronics Retailer

Published: Mar 29, 2024 | Updated: Jul 16, 2024 by Sofia Spanou in Ecommerce

Best Buy isn’t just a consumer electronics giant; it’s a data-driven retail leader. Beyond the iconic blue and yellow stores, their success hinges on a sophisticated marketing strategy fueled by customer insights. By combining a data-driven approach with a strong omnichannel presence, Best Buy has transformed its marketing mix into a competitive advantage. Their success serves as a blueprint for other retailers seeking to thrive in today’s dynamic market. This case study delves into the significant impact of Best Buy’s marketing initiatives, highlighting their role in driving the company’s remarkable success. Impressive Figures By the end of 2023, Best Buy

Temu Marketing Strategy: A Case Study of the Trending eCommerce Star

Published: Nov 30, 2023 | Updated: Oct 29, 2024 by Sofia Spanou in Ecommerce

Anyone browsing social media has probably seen a series of curated ads from Temu filled with product suggestions based on their search history. Founded in 2022, the Boston-based company has garnered 50 million downloads, surpassing the popularity of Amazon. The brand works with multiple suppliers and manufacturers to deliver steep discounts and fast-shipping discounted goods directly to consumers. But how was the Temu marketing strategy built, and why did it become a trending eCommerce sensation? The key lies in social commerce, influential marketing, and heavily personalized targeted ads. These ads, coupled with an effective loyalty program, have helped the company achieve

Macy’s Marketing Strategy: How the Omnichannel Clothing Retailer Scaled

Published: Nov 3, 2023 | Updated: Jan 26, 2024 by Sofia Spanou in Ecommerce

Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s marketing strategy helped the company to overcome all challenges, reaching $24.4 billion in net sales for 2022. Showing a substantial increase in revenue and market presence, Macy’s has become the nation’s leading full-line department store chain, with 853 stores in 45 states, the District of Columbia, Guam, Puerto Rico, and Dubai. To examine the astonishing feats of this retail leader, this article is dedicated to Macy’s growth strategy, unveiling the key factors that have

Drip Marketing for Retailers: The Art of Nurturing Leads and Maximizing Customer Engagement

Published: Aug 28, 2023 by ContactPigeon in Ecommerce

Discover the power of drip marketing, how to nurture leads and boost customer engagement. Explore how drip marketing is used by big retail brands here!

The Rise of Sustainable Retail: How Brands Can Embrace Eco-Friendly Practices

Published: Aug 23, 2023 | Updated: Aug 24, 2023 by ContactPigeon in Ecommerce

Discover how brands can embrace eco-friendly practices and thrive in sustainable retail. Learn the challenges & solutions for sustainable retail here!

Analyzing Lidl’s Marketing Strategy: How the Discount Supermarket Leader Scaled

Published: Aug 9, 2023 | Updated: Oct 29, 2024 by ContactPigeon in Brand Stories

The fierce competition in the FMCG world has brought forward many big brands that have achieved global awareness and continuous growth. One of the biggest names that have shown immense success for almost 100 years, with approximately 12,000 locations in 30 countries, is, of course, none other than Lidl. The household name has impacted the FMCG retail industry, and Lidl’s marketing strategy has skyrocketed the brand to unyielding success in Europe and in the United States. This article focuses on the key factors that made Lidl a leader in discount retailing, delving deep into exploring the brand’s journey through time.

The Body Shop Marketing Strategy: Disrupting the Beauty Industry Since 1976

Published: May 5, 2023 | Updated: Oct 29, 2024 by Sofia Spanou in Brand Stories

The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging the world of the beauty industry, holding up the sector to high standards, and encouraging radical changes. It is no secret that the brand’s positioning in beauty and personal care was different from the start, and it was a critical factor in making it one of the most renowned companies with ~3000 stores worldwide in more than 65 countries. To fully understand the components

Tommy Hilfiger Marketing Strategy: How the Fashion Retailer Evolved Into a Lifestyle Brand

Published: Apr 13, 2023 | Updated: Oct 29, 2024 by ContactPigeon in Ecommerce

Founded in 1985, the Tommy Hilfiger name has been associated with the preppy lifestyle for almost four decades all over the globe, and, of course, this wasn’t by chance. What started as a line of men’s clothing has now grown into one of the most recognizable brands having 2000 stores in 100 countries. With 4.7 billion U.S. dollars in revenue in 2021 worldwide, the Tommy Hilfiger marketing strategy revolves around a brand-focused, digitally-led approach that has enabled this retail giant to stay competitive even in the most challenging times. This case study examines the disciplined marketing execution of the fashion

Argos Marketing Strategy: How the UK Catalog Retailer Nailed Omnichannel

Published: Feb 28, 2023 | Updated: Sep 22, 2023 by ContactPigeon in Brand Stories

Founded in 1972, Argos is a UK catalog retailer serving the United Kingdom and Ireland through multiple shopping channels. In its 50-year history, the store has undergone many changes and now serves as a popular shopping destination with over 130 million customers annually. Argos is the fourth most popular online retailer in the UK, generating over $5.2 million US dollars in sales as of 2021. This case study explores how Argos’ marketing strategy adapted from its humble origins as a catalog retailer to a retail giant using an omnichannel strategy. Table of Contents > A journey through the history of

SUPERDRY Case Study: The Marketing Strategy Behind One of the Top UK Clothing Retailers

Published: Nov 30, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

SUPERDRY is a renowned clothing company based in the United Kingdom and was established in 1985. The company offers casual clothing inspired by classic American styles and Japanese graphic design fused in a uniquely British way. Popular with celebrities including Idris Elba and David Beckham, SUPERDRY is a fast-growing brand offering a distinctive look. The company has grown significantly in the past decade, from £237 million in 2011 to £610 million in 2022, reaching a high of £872 million in 2018. To continually expand, the company takes advantage of its omnichannel retail strategy. In this piece, we will learn how the

Screwfix’s Marketing Strategy: The Story Behind the Largest UK Trade Tools & Hardware Retailer

Published: Sep 30, 2022 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom. In 1999, the company was acquired by Kingfisher, PLS, and is part of a network of 1.400 stores. Its growth has stemmed from efforts to build a great workplace culture and a strong marketing strategy. Since 2015, Screwfix has been recognized with multiple awards for its dedication to quality and service as well as its commitment to its employees. But it takes more than quality and a decent workplace

FMCG Marketing Strategies to Increase YOY Revenue

Published: Sep 12, 2022 | Updated: Nov 21, 2023 by Joyce Qian in Ecommerce

With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success. In 2020, online grocery sales saw a 103% year-over-year increase and are projected to account for 10% of the overall market by 2025. Supermarkets must take advantage of FMCG marketing strategies and the omnichannel approach to ensure an increase in their YOY revenue as consumers place value on convenience and access. Table of Contents > What FMCG means > The 4 key FMCG marketing strategies > Other effective supermarket

ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

Published: Aug 29, 2022 | Updated: Oct 29, 2024 by Sofia Spanou in Brand Stories

A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby ALDI supermarket. This mindset has helped the company become the third-largest grocery brand in Australia and has placed it on track to become the third-largest in the U.S. by the end of 2022. This ALDI case study will dive into ALDI’s marketing strategy and analyze its eCommerce page to help other companies learn about marketing strategies for supermarkets and

Building a 360° Christmas marketing strategy in retail

Published: Nov 26, 2021 | Updated: Oct 31, 2023 by ContactPigeon in Ecommerce

Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on approximately 20% of their annual sales to take place in November and December. If you want to make the most of the holiday season and increase traffic in both your physical and online stores, you’ll need a strong Christmas marketing strategy — and we can help. Table of Contents > Why a Christmas marketing strategy is critical for retailers > The components

How Videos Can Improve Customer Experience in Retail

Published: Nov 4, 2021 | Updated: Jun 30, 2023 by Guest Contributor in Ecommerce

Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of video creation tools and devices to use, so even small retail stores can get their videos done in-house without much hassle. Before the internet was a big thing, companies only used videos primarily for advertising. Nowadays, you can share a video with the whole world with just one click. Therefore, the availability and the benefits of using videos to improve a customer’s experience, leave no excuse for small or large-scale retailers to not implement it. Aside from improving the overall

The 30 Best Black Friday Campaigns of All Time (2024 Update)

Published: Oct 1, 2021 | Updated: Jan 8, 2024 by Joyce Qian in Ecommerce

Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the industry’s creativity and innovation. In the world of retail and eCommerce, the best Black Friday campaigns have emerged as a playground for brands to showcase their prowess in marketing, capturing the hearts, minds, and wallets of consumers. As retailers gear up for Black Friday 2023, it’s paramount to reflect on the campaigns of yesteryears, to understand what made them iconic and how they continue to inspire and resonate.

New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer

Published: Oct 23, 2020 | Updated: May 2, 2023 by Joyce Qian in Brand Stories

New Look is one of the UK’s leading fast-fashion retailers with more than 400 physical retail stores in 66 countries across the world and a robust eCommerce presence. Yet the story behind this phenomenal retailer is far from a business fairytale. After a decade of shrinking revenue (from £1.4B in 2012 to £1.3B in 2019), the company has struggled to turn profitable in recent years. It is a fascinating, down-to-earth, retail case study with many lessons to take away for any industry professional. In this New Look case study, we’ll dive deep into the New Look’s marketing strategy, its channel mix, and

COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis

adaption of marketing strategy during crisis

Published: Jul 17, 2020 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending. According to McKinsey, nearly 24% of the British workforce (7.6 million jobs) is currently at risk because of COVID-19. While in the United States, more than 33 million Americans have reported unemployment during the two months. Retail is among the industries severely impacted by recent events. Most operators struggle to find a way to deal with the new normal, searching through industry reports and whitepapers for ideas and guidance on ensuring business continuity. We decided to talk with 34 B2C, eCommerce, and

Black Friday Strategies for Retailers: Best Practices & Ideas (List)

Published: Oct 22, 2019 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries participate in the famous American style shopping frenzy. Consider that in 2015 only 9% of German consumers participated in Black Friday shopping. In just 2-years time by 2017, 43% of German consumers engaged in shopping during the Black Friday sales while this number surpassed 50% after the pandemic. In 2021, the Black Friday revenue reached $1.22 trillion in sales, 17% of which occurred online

Tag: eCommerce marketing strategy