With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do...
Shopify Success Stories: From Retail to eCommerce Triumph
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eCommerce success story
Gap Marketing Strategy: How the American Clothing Retailer Scaled to Over 3000 Stores
The story of how Gap Inc., a leading global fashion retailer, took the world by storm is worth paying attention to. From its...
Screwfix’s Marketing Strategy: The Story Behind the Largest UK Trade Tools & Hardware Retailer
Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of...
ALDI’s marketing strategy: The key growth ingredients of the FMCG titan
A giant in the UK's grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade,...
Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK
The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery...
ASDA’s marketing strategy: How the British supermarket chain reached the top
ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week...
John Lewis Omnichannel Strategy: How the UK’s Top Homeware Retailer Has Reached The Top
The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose...
Sephora: The Omnichannel Strategy Which Redefined CX in Cosmetics
While many other brick-and-mortar high-street brands have crumbled throughout the decades, luxury cosmetic giants, Sephora have...
LEGO: The Marketing Strategy Behind the Toy Industry Titan
LEGO's claim to fame goes well beyond its famous interlocking plastic bricks. Since its founding in 1932, LEGO has diversified...
New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer
New Look is one of the UK's leading fast-fashion retailers with more than 400 physical retail stores in 66 countries...
Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn
Building a fashion eCommerce business into a unicorn is not an easy feat, even if you've got all the funding in the world. It...
Tesco Case Study: How an Online Grocery Goliath Was Born
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by...
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