5 Advanced Mother’s Day Marketing Ideas for eCommerce

Mother's Day Marketing Ideas
Published: Apr 24, 2018 | Updated: May 8, 2023 by Joyce Qian in Ecommerce

On Mother’s Day, we celebrate the Moms in our lives. For eCommerce marketers, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on Mother’s Day has risen, even in 2020, with total revenue reaching almost $27B in the United States alone. Additionally, despite the social distancing, the lockdowns, and the overall effects of COVID-19, consumers are expected to spend $8 more than in 2020. With this enormous market of anticipated spending, how to stand out against the competition and appeal to your target audiences

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Getting Prepared for Black Friday and Cyber Monday 2019 Step by Step

A step by step plan to get ready for Black Friday & Cyber Monday
Published: Oct 31, 2017 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both retailers and e-commerce, and bargain hunters and Christmas shoppers will be out in droves. Our latest Black Friday report showed that in 2018 the sales increased by +23% compared with Black Friday 2017. It’s important for stores to have a plan in place to leverage the power of these shopping days and make the best of the holidays this season. We’ve

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9 (creative) Black Friday ideas to nail your Email Marketing

Black Friday 2017
Published: Sep 28, 2017 | Updated: Aug 1, 2024 by Joyce Qian in Ecommerce

Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates (20% according to with our latest Black Friday report!) so it’s crucial to take advantage of the opportunity to grab your audience’s attention at the right time. Early holiday promotions can help continue to grow online and in-store shopping so you’ll want to head into the holiday season armed with some great plans for

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