5 Advanced Mother’s Day Marketing Ideas for eCommerce

Mother's Day Marketing Ideas

We are celebrating the Moms in our lives this year on May 13th. For eCommerce marketer, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on Mother’s Day has been on the rise, with total revenue reaching $23.6B in 2017 in the United States alone. With this enormous market of anticipated spending, how to stand out against competition and appeal to your target audiences requires extra creativity. Let’s take a look at 5 Mother’s Day marketing ideas that turn the common email promotions into

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Getting Ready for Black Friday and Cyber Monday 2017 Step by Step

A step by step plan to get ready for Black Friday & Cyber Monday

As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both retailers and e-commerce, and bargain hunters and Christmas shoppers will be out in droves. It’s important for stores to have a plan in place to leverage the power of these shopping days and make the best of the holidays this season. We’ve put together a checklist planner with organizing steps and tips to get your e-shop ready. Step 1. Determine Which

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9 Email Marketing Ideas for Black Friday 2017

Black Friday 2017

Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates so it’s crucial to take advantage of the opportunity to grab your audience’s attention at the right time. Early holiday promotions can help continue to grow online and in-store shopping so you’ll want to head into the holiday season armed with some great plans for how to ramp up your marketing game. Here are

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