Fashion Retailers: Omnichannel Marketing Ideas and Challenges

fashion retailers
Published: Feb 22, 2023 | Updated: May 8, 2023 by ContactPigeon in Ecommerce

Fashion retailers heading into 2023 will turn more and more to omnichannel marketing. That’s because omnichannel marketing combines traditional offline methods with digital ones, such as email campaigns and social media, to create an integrated and seamless customer experience. Omnichannel marketing provides customers with the convenience of shopping when, how, and where they want while giving fashion retailers a competitive industry edge. Considering 73% of customers prefer shopping through multiple channels, it’s essential to have an omnichannel approach that meets customers’ expectations (Harvard Business Review). Table of Contents > The fashion industry by numbers in 2023 > Best omnichannel marketing

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eCommerce Growth in Time of Crisis: What Apparel Retailers Should Know

eCommerce Growth during Crisis
Published: Sep 4, 2020 | Updated: Sep 4, 2024 by Guest Contributor in Ecommerce

The COVID-19 pandemic has turned out to be a genuine black swan turning the global economic patterns upside down. The retail industry and apparel segment, in particular, are not an exception. The lockdown has not only forced fashion retailers to put more effort into online channel development but has also changed consumer shopping behavior in a fundamental manner. There are good reasons to say that the apparel industry will not be the same as we got used to it before the crisis. So, how can retailers stay effective while everyone around is now selling online? This entry is right about

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How ZARA Dominates the Ecommerce Fashion Industry

Zara ecommerce
Published: Apr 22, 2019 | Updated: Nov 21, 2023 by Sofia Spanou in Brand Stories

When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand grow from humble beginnings to become the number one fashion retailer in the world — not to mention setting the global standards for success with their Zara eCommerce channel? Table of Contents > The history of Zara: The connection with Zorba the Greek > The rise of the Zara empire > Amancio Ortega: The man behind the titan > The eCommerce strategy

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