Thanksgiving is one of the most important business holidays for retailers. According to the Robin Report, retail spending rose by nearly 30% in 2021 during Thanksgiving, Cyber Monday, and Black Friday — fueled by Americans’ desire to celebrate the holiday with their families and a healthy dose of stellar Thanksgiving campaign ideas. That’s why, as the 2022 holiday season approaches, it’s time to review some of the best Thanksgiving marketing campaigns to help you prepare for the season. Table of Contents > Interesting Thanksgiving Marketing Statistics > Thanksgiving Campaign #1: Coca-Cola > Thanksgiving Campaign #2: REI > Thanksgiving Campaign #3:
15 Mother’s Day Marketing Campaigns We Loved
Mark your calendar if you haven’t already. On May 12th, we celebrate the moms in our lives on Mother’s Day. For eCommerce and retail, this is a great opportunity to get creative and lure shoppers to your site, seeing that Mother’s Day marketing campaigns have become a captivating study of consumer dynamics. The year 2023 witnessed a significant financial commitment from consumers, as they planned to allocate a substantial $35.7 billion for this special occasion. This marked an impressive increase of $4 billion compared to the preceding year’s record of $31.7 billion, as revealed by the annual survey conducted by