marketing campaign Archives - ContactPigeon

The Best Thanksgiving Campaigns We’ve Ever Seen

October 27, 2022 by ContactPigeon in Ecommerce

Thanksgiving is one of the most important business holidays for retailers. According to the Robin Report, retail spending rose by nearly 30% in 2021 during Thanksgiving, Cyber Monday, and Black Friday — fueled by Americans’ desire to celebrate the holiday with their families and a healthy dose of stellar Thanksgiving campaign ideas. That’s why, as the 2022 holiday season approaches, it’s time to review some of the best Thanksgiving marketing campaigns to help you prepare for the season. Table of Contents > Interesting Thanksgiving Marketing Statistics > Thanksgiving Campaign #1: Coca-Cola > Thanksgiving Campaign #2: REI > Thanksgiving Campaign #3:

Best Back to School Campaign Ideas: How 20 Big Retailers Nailed It

August 14, 2020 by Joyce Qian in Ecommerce

The Back to School season is always an attractive opportunity for retailers to get a foothold ahead of the holiday season. In fact, the Back to School shopping season is second only to Black Friday as America’s largest retail event. For 2022, the National Retail Foundation predicts K-12 back to school spending is set to hit $36.9 billion, breaking the previous record of $30.3, set way back in 2012. Taking college into account, Back to School 2022 could bring over $110 billion, up from $71 billion in 2021. If the forecast comes true, it will be the first time the

10 Mother’s Day Marketing Campaigns We Loved

May 7, 2019 by ContactPigeon in Ecommerce

Mark your calendar if you haven’t already. On May 8th, we celebrate the moms in our lives on Mother’s Day. For eCommerce retailers, this is a great opportunity to get creative and lure shoppers to your site. How? It starts with developing and implementing an awesome, mobile responsive Mother’s Day marketing campaign, fully aligned with global industry best practices. Running low on creative ideas? Well, that’s why we have curated the top 10 picks of effective Mother’s Day marketing campaigns to get you inspired enough to create the “mother” of all marketing campaigns. We will walk through what makes each