28 Brilliant Omnichannel Marketing Examples by Famous Retailers


Most businesses need a comprehensive online presence to remain competitive in their given market. Even before the COVID-19 pandemic, online shopping was significant, but during the pandemic, there has been a surge that encouraged businesses to be plugged into all channels. Around 90% of customers prefer the stores and brands they frequent to have an online presence, and approximately two-thirds expect it to be consistent across relevant channels. That goes to show that now is the perfect time for retailers to focus on creating an omnichannel marketing strategy. Fortunately, retailers new to omnichannel marketing can use the following 28 omnichannel marketing

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How to choose the ideal retail customer engagement platform

customer engagement platform

Let’s allow the importance of retail customer engagement to sink in: When it comes to making a purchase, 64% of people find the customer experience to be more important than the price, according to Gartner Research. In a digital world where online shoppers are overwhelmed with choices, it is more important than ever to use a retail customer engagement platform that will convert potential clients into returning shoppers.  This rings even more true in the post-COVID-19 era when more people are opting to shop from the safety of their own homes, and, luckily,  in 2022, very few businesses do not have online

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13 Omnichannel Customer Engagement Strategies for Public Services and Nonprofit Organizations

customer engagement strategies for public services and nonprofit organizations

It’s no secret that Covid-19 increased the urgency of digital transformation, with a 65% increase in digital customer interaction during the pandemic. Although, the disappointing realization that only 29% of customers receive the deep level of engagement they require, means that things are pretty serious. Unfortunately, those statistics apply to any business or organization with brand-consumers interactions and extend to a variety of cases.  Therefore, public sector companies and nonprofit organizations stand a lot to gain by using marketing activities to raise brand awareness, promote donations, and inspire customer engagement. Their marketing mix can include email marketing, in-person marketing events,

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