Omnichannel Customer Engagement Archives - ContactPigeon

How to choose the ideal retail customer engagement platform

March 18, 2022 by ContactPigeon in Ecommerce

Let’s allow the importance of retail customer engagement to sink in: When it comes to making a purchase, 64% of people find the customer experience to be more important than the price, according to Gartner Research. In a digital world where online shoppers are overwhelmed with choices, it is more important than ever to use a retail customer engagement platform that will convert potential clients into returning shoppers. This rings even more true in the post-COVID-19 era when more people are opting to shop from the safety of their own homes, and, luckily, in 2022, very few businesses do not have online

13 Omnichannel Customer Engagement Strategies for Public Services and Nonprofit Organizations

February 17, 2022 by ContactPigeon in Marketing Automation

It’s no secret that Covid-19 increased the urgency of digital transformation, with a 65% increase in digital customer interaction during the pandemic. Although, the disappointing realization that only 29% of customers receive the deep level of engagement they require, means that things are pretty serious. Unfortunately, those statistics apply to any business or organization with brand-consumers interactions and extend to a variety of cases. Therefore, public sector companies and nonprofit organizations stand a lot to gain by using marketing activities to raise brand awareness, promote donations, and inspire customer engagement. Their marketing mix can include email marketing, in-person marketing events,