How to choose the ideal retail customer engagement platform

customer engagement platform

Let’s allow the importance of retail customer engagement to sink in: When it comes to making a purchase, 64% of people find the customer experience to be more important than the price, according to Gartner Research. In a digital world where online shoppers are overwhelmed with choices, it is more important than ever to use a retail customer engagement platform that will convert potential clients into returning shoppers.  This rings even more true in the post-COVID-19 era when more people are opting to shop from the safety of their own homes, and, luckily,  in 2022, very few businesses do not have online

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13 Omnichannel Customer Engagement Strategies for Public Services and Nonprofit Organizations

customer engagement strategies for public services and nonprofit organizations

It’s no secret that Covid-19 increased the urgency of digital transformation, with a 65% increase in digital customer interaction during the pandemic. Although, the disappointing realization that only 29% of customers receive the deep level of engagement they require, means that things are pretty serious. Unfortunately, those statistics apply to any business or organization with brand-consumers interactions and extend to a variety of cases.  Therefore, public sector companies and nonprofit organizations stand a lot to gain by using marketing activities to raise brand awareness, promote donations, and inspire customer engagement. Their marketing mix can include email marketing, in-person marketing events,

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